As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

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Apartment Vacancy Solutions: Get Visual

A picture has always been worth a thousand words, but in this society, it is worth your business: It has become more important than ever to convey a lot of information in a short amount of time. Having visual and concise marketing is one of the keys of apartment vacancy solutions. Here are some basic…

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Tips for Leasing Representatives

When you have a facility or apartment complex to lease out, the leasing up process can be an arduous one and one in which first impressions and detail counts. Class Inc. has been a leader in the leasing services business since 1985, and we know that it can be easy to overlook elements that can…

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Marketing to Millennials: 5 Tips to Using Instagram

According to The Social Times, there are a whopping 400 million users on Instagram. The photo sharing network attracts 26% of all online adults and is even more popular with younger adults, with 53% of adults ages 18-29 using Instagram. That is THE target demo for a lot of our clients since they’ve positioned their multifamily…

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Saying Sorry Is Easier Said Than Done

Last week as I was heading to the airport to catch a flight from Mobile to Atlanta, my phone buzzed with a text alert from Delta. I knew what it was before even opening the message– a flight delay. Thirty minutes later, along came another text informing me of a second delay. In the airline…

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Aparment Living: What About Generation X?

  With the apartment industry still positively trending with record low vacancies and consistent rent growth, much of the focus and success has been contributed directly to Millennials and Baby Boomers.  Though this is predominantly the case, not much seems to be said about the generation in between the two, the so-called Gen-Xers. Born between…

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The Tiny Home Movement: Tiny Apartment, Big Benefits

More and more Americans are joining the movement to purge the excess in their lives and search for ways that lead to a simpler, healthier, and more carefree lifestyle. Some contribute to the movement by simply cleaning out their shoe closet, planting a vegetable garden, or finally donating all of the furniture that has been…

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Creating a Novel Incentive By Justin Coleman

I recently had the opportunity to read Think Like a Freak by Steven D. Levitt and Stephen J. Dubner, which was a great read and I recommend it to anyone in any industry. At its core, the book is meant to teach you how to think about and approach problems with a different attitude and…

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Don’t Lose Your Prospects: Applying Behavioral Economics to Leasing

Are leasing agents salespeople or customer service representatives? If you ask someone who knows the ins and outs of the industry they would say that truly great leasing agents are both. An excellent leasing professional needs exceptional sales skills to close the deal, but then be able to transition to a customer service representative who…

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Leasing Tips And Suggestions: When Renters Have Issues and Concerns

Class Inc. is a national leader in leasing services. We offer hands-on services and staff training. We are the apartment marketing consultants to call when you have vacancy issues. Our number one tip for anyone already leasing or wanting to begin leasing their property is to always be willing to listen to your renters. At…

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Using Facebook as Part of Due Diligence in Tenant Screening

Class Inc. is a nationally recognized company specializing in vacancy solutions. We can help you reduce vacancy rates, increase tenant retention rates and train your staff for smooth running management of your property(ies). One topic that has been coming up with increasing frequency is the role of social media in property management and apartment staffing.…

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