1. Marketing to Millennials: 5 Tips to Using Instagram

    According to The Social Times, there are a whopping 400 million users on Instagram. The photo sharing network attracts 26% of all online adults and is even more popular with younger adults, with 53% of adults ages 18-29 using Instagram. That is THE target demo for a lot of our clients since they’…Read More

  2. Need marketing materials? Canva will help you design them.

    When it comes to graphic design, my tool box is pretty light. The beautiful work that comes from graphic designers never ceases to amaze me. The stunning visual content they provide is appealing to any business owner. Professionally done design work and marketing materials can help drive traffic to …Read More

  3. Getting Comfortable with ‘No’

    “Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around …Read More

  4. Utilizing SWOT Analysis

    In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress wi…Read More

  5. Communication is Key

    Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it i…Read More

  6. Smoke Free Community: Good or Bad Idea?

    There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is yes…Read More

  7. No Upgrades? No Problem!

    When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified y…Read More

  8. Shop Your Comps! By Danny Soule

    A decade ago, a typical prospect started their apartment search a few weeks before their lease ended.  They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional ap…Read More