1. Saying Sorry Is Easier Said Than Done

    Last week as I was heading to the airport to catch a flight from Mobile to Atlanta, my phone buzzed with a text alert from Delta. I knew what it was before even opening the message-- a flight delay. Thirty minutes later, along came another text informing me of a second delay. In the airline industry…Read More

  2. 4 Ways To Utilize Snapchat At Your Apartment Community

      When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitte…Read More

  3. How to Handle Unhappy Residents

    It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to…Read More

  4. Communication is Key

    Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it i…Read More

  5. The Power of a Checklist By Kristi McMillin

    As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks …Read More

  6. Training Tip: Focus on Role-Playing By Kristi McMillin

    Think back to the last time you shopped an apartment community. At the end of your tour, did the leasing agent try to close the sale or merely give you an application and let you walk out the door? I’m willing to bet it was the latter. There may be a few different factors that led to the lackluste…Read More

  7. Apartment Leasing Tip: Effective Follow-Up By Justin Coleman

    When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community.  They may be the type of consumer that truly does their research before they make any financia…Read More

  8. An Apartment Shopping Experience by Kristi McMillin

    The Secret to Leasing isn't a Secret                 This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experie…Read More

  9. 3 Ways to Use Vine and Instagram at Your Property

    As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool.  With the recent launch of Twitter’s …Read More

  10. 5 Tips For Converting Phone Calls to Walk-Ins.

    Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home.  So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins?   A decade ago, people drove past your…Read More