As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

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Ad Copy: An Art and A Science

As a leasing professional, your first contact with prospective residents is often the ad copy advertising your community. It is important to make a good impression because your words alone could decide whether or not the prospect calls or visits the community. We’ve put together a few tips on how to write top-quality ads for…

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Class Inc: a Comprehensive Leasing Agent

Class Inc. is a comprehensive leasing agent. Since 1984, we’ve helped property owners find not just the enough  residents, but the right residents. We also offer staff training services to ensure a quality of service for you and your residents. From new construction up-leasing to condo-conversion to single unit housing we’ve got a service level…

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4 Ways To Utilize Snapchat At Your Apartment Community

  When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter.  In fact…

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Getting Comfortable with ‘No’

“Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around 30% one can only assume that leasing agents are in fact scared…

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How to Handle Unhappy Residents

It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to panic. While there may be no…

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More Tips for Creating a Rental Listing

Have you had a chance to check out our latest blog yet? We discussed a couple of things that you should include in every rental listing that you post. We talked about including a picture, talking about the specifics of your unit and the specifics of your complex as a whole. We aren’t done yet!…

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What Every Rental Listing Needs

In order to get prospective residents to come look at your available units, you need to be able to get the word out there. The rental market is hopping, and you need to find a way to stay ahead of your competition, so that you can attract the very best residents to you complex. Creating an…

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Expert Tips on Photos in Listings

Did you get a chance to read our last blog yet? If you did then you already know how important it is to put professional photos into your listings. We also talked about a couple of things that you do to make your photos look better, like taking photos of the apartment while its empty…

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The Importance of Professional Photos for Listings

No property manager wants to have a long list of vacancies on their hands. At CLASS Inc., we provide professional apartment vacancy solutions for communities everywhere, and we would be happy to help you too! One of the best ways to get people in to look at your vacant apartment is to advertise, but just any…

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The Key to Keeping Good Residents

Every apartment community and leasing company wants to hold on to good residents. You know the ones we mean, the ones that don’t fuss often, religiously pay their rent in-full and on-time, and are quiet and neighborly. Unfortunately, these residents aren’t always easy to keep– until now. With Class Inc. on your side, you will…

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