There’s a lot that goes into apartment leasing. If you have multiple properties, the goal is to maintain a high occupancy rate across your apartments, and this requires a certain level of expertise that goes into managing them. Even if you have just one property, you want to make sure to keep the time between when one tenant moves out and another moves in as short as possible. One key to achieving high occupancy rates is good marketing. At CLASS Inc., we provide the solutions to vacancies that you need to keep your rental income coming in predictably. Reach out to us today!

  1. Don’t forget the parents!

    With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process.  I’m talking about the parents.  You know, the folks who are actually writing the rent check.  While the property must first appeal to the student in…Read More

  2. Are you ready for the Facebook Graph Search? by James King

    "Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its ne…Read More

  3. Leasing Tips: Avoid The Price Question

    What is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely search…Read More

  4. December Apartment Leasing Tips

    When leasing apartments it is important to give some thought into the buying behavior of our potential residents. In most cases, a decision to lease an apartment is not made entirely by the prospect who tours the apartment. When there are other occupants living in the unit, their feedback becomes es…Read More

  5. Disruptive Apartment Marketing: 3 Great Examples

    Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product mess…Read More

  6. 10 Tips For Posting Apartment Craigslist Ads By Justin Coleman

    Craigslist is the most consistently effective marketing piece at CLASS. It is a free marketing tool and contains controlled content, which enables the poster to determine which specifics are highlighted about the community. With a goal of obtaining inquiries from your post, you must first find a way…Read More

  7. Hiring Generation Y: IQ vs EQ

    Generation Y can be smart and educated.  Generation Y can also be emotional and flaky.  As hundreds of thousands of Generation Y’ers graduate from college and move into the workforce it is important to identify the traits that can make or break a hire.  So here is the big secret… when hiring…Read More