As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

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Utilizing SWOT Analysis

In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress with…

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Communication is Key

Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it is very easy to have a fracture in the…

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Are You In Need Of Apartment Vacancy Solutions?

Here at CLASS, we’re here to help you when you need apartment marketing and apartment vacancy solutions. We know that there are plenty of people out there looking for housing but sometimes you just have to know the right techniques and where to look. We’ve helped property managers and leasing agents with thousands of properties.…

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Your Solution for Apartment Vacancies

Does your apartment community have a long list of vacancies that you just can’t seem to fill? Have you tried everything from a free month of rent to free deposits with no success? If this sounds like you, then it is time to turn to the experts over at CLASS Inc. Since 1984, our talented…

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Smoke Free Community: Good or Bad Idea?

There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…

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No Upgrades? No Problem!

When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified your competitor’s advantage so now you must find…

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Will There Be An Oversupply Of Product In Student Housing By: Justin Coleman

  With the continual increase in product being brought online in Student Housing, the billion dollar question remains of, “Is there going to be an oversupply of product in the near future?”  Depending upon who you ask you may receive very different viewpoints and outlooks, but ultimately with the industry hitting numbers in new supply…

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Small Leasing Tip to Overcome Big Objections By Justin Coleman

As a leasing agent, sometimes the most difficult task to accomplish is overcoming prospects’ objections. Leasing agents typically know exactly what features in their apartments will draw a negative comment, but not all agents will have a solution prepared when those objections are vocalized. Many leasing agents simply hope and pray a prospect does not bring…

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Shop Your Comps! By Danny Soule

A decade ago, a typical prospect started their apartment search a few weeks before their lease ended.  They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional apartment search tools at their disposal, resulting…

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Communication is Key By Kristi McMillin

Before making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced the onsite staff wrote themselves. However, while scouring…

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