There’s a lot that goes into apartment leasing. If you have multiple properties, the goal is to maintain a high occupancy rate across your apartments, and this requires a certain level of expertise that goes into managing them. Even if you have just one property, you want to make sure to keep the time between when one tenant moves out and another moves in as short as possible. One key to achieving high occupancy rates is good marketing. At CLASS Inc., we provide the solutions to vacancies that you need to keep your rental income coming in predictably. Reach out to us today!
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CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Studen…Read More
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Marketing drives sales; it's as simple as that. And as a company that specializes in apartment lease-ups, we know that when marketing is done consistently and correctly it will increase traffic and therefore increase leases. But that shouldn't be news to you. What should be news to you is that…Read More
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For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative. Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing. …Read More
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This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric. RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the wall…Read More
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In case you haven't heard, JCPenney's "fair and square" pricing strategy that rolled out in January has been a complete disaster. The plan was to rid all stores of coupons and sales by offering products at the lowest price without gimmicks and discounts. Yet the strategy backfired and within 4 m…Read More
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Now that you are beginning to lease-up your new community, it will basically sell itself since it's new...right? Wrong. Gone are the days when a community leased-up on its' own simply because it was the newest kid on the block. The main reason for this is whereas there used to maybe be only one…Read More
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Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home. So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins? A decade ago, people drove past your…Read More
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CLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almo…Read More
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Working for an apartment leasing company requires constant market research. While I was browsing an industry website this morning I stumbled upon an article detailing how prospects shop around for new apartments. The article was great until I read the header titled "Get Off Craigslist." My j…Read More
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Drive-by. Online. Property Website. If any of these three items above are currently listed as options for your traffic sources, guess what? You are not accurately tracking your traffic and could be throwing your marketing dollars out the window! I’d be willing to bet that all three of these …Read More
