1. The Power of a Checklist By Kristi McMillin

    As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks …Read More

  2. 5 Ways To Increase International Student Leases By Justin Coleman

      When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly.  The number of international students studying abroad in the States continues to climb each year with 764,321 in the 201…Read More

  3. Making the Most of Apartment Photos By Kristi McMillin

    Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why.  The second photo is visually appealing to the eye and allows the prospect to …Read More

  4. Responding to a Negative Facebook Post

    Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a n…Read More

  5. 3 Ways to Use Vine and Instagram at Your Property

    As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool.  With the recent launch of Twitter’s …Read More

  6. THINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY

    CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing.  We would like to thank Michael for his great insight into the features and amenities that truly ad value for Studen…Read More

  7. Apartment Application Of The Week by Justin Coleman

      This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric.  RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the wall…Read More