1. Small Leasing Tip to Overcome Big Objections By Justin Coleman

    As a leasing agent, sometimes the most difficult task to accomplish is overcoming prospects’ objections. Leasing agents typically know exactly what features in their apartments will draw a negative comment, but not all agents will have a solution prepared when those objections are vocalized. Many…Read More

  2. Shop Your Comps! By Danny Soule

    A decade ago, a typical prospect started their apartment search a few weeks before their lease ended.  They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional ap…Read More

  3. Communication is Key By Kristi McMillin

    Before making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced …Read More

  4. The Power of a Checklist By Kristi McMillin

    As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks …Read More

  5. CLASS Product Review: ApartmentList.com

    One of the many amazing things about Google is their ability to successfully compete for market share in such a wide variety of spaces, platforms and products. Today, ApartmentList.com  is becoming the “Google” of apartment searches  as their platform seems to both complement and potentially c…Read More

  6. 5 Ways To Increase International Student Leases By Justin Coleman

      When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly.  The number of international students studying abroad in the States continues to climb each year with 764,321 in the 201…Read More

  7. CLASS RESULTS: SUCCESSFUL REHAB DESPITE REPUTATION ISSUE

    PROPERTY OVERVIEW: The subject property was a class B community struggling with a reputation issue. To overcome this hurdle management began rehabbing the community, but the investment was not transferring to leasing activity. Well into the rehab, the property was sitting at an occupancy of just 63%…Read More

  8. Best of the Best: The Power of Positivity

    At CLASS we strive to create a culture based on the belief that your attitude controls your outcome. We strongly believe that by having a positive mental attitude you can achieve great things. Not only does our management team value positivity, but we pass on the importance of having a positive ment…Read More