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The Model: More Than Just A Staged Apartment

A well-furnished apartment is an essential part of the marketing program for apartment communities and the great thing about an attractive model is that it expresses a lifestyle that cannot be verbalized. A model apartment could be the missing piece to any communities lease up puzzle, but there are some important details to remember when…

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14 Steps Towards Zero Resident Turnover

This is a great article from Brent Williams at Multifamily Insiders that covers an ever present topic every apartment community must battle and that is how to avoid resident turnover.  We work at many apartment communities that are pleased with the abundance of new incoming leases, but seem to only barely stay afloat in the positive each month…

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Leasing To Senior Citizens

In the apartment industry each apartment community is typically designed with a certain clientele in mind. Based upon Fair Housing every leasing agent must lease to every qualified prospect, but there are certain properties that are solely eligible to very specific clientele: senior properties being a main one. Senior properties are eligible only to prospects…

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Price Objection

“In a recent Apartments.com national survey, 48.3% of residents said that their most important search criteria is the cost of rent. This does not mean it is their most important evaluation criteria or that apartment selection is price-driven. This is a common misunderstanding you can’t afford for anyone on your team to have. What is…

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Top 50 Branded Facebook Pages

Ignite Social Media shared a great list earlier this year of the top 50 branded Facebook pages as of March 28, 2011. This list is compiled based upon total number of fans, as well as the increase in fans on a monthly basis. It is pretty amazing to see that some of these pages added over one…

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One Call Move

Moving is not fun. There really are no if, and, or buts about it. It’s a stressful process having to pack up ones belongings, make sure the home is in spectacular condition to ensure receiving as much security deposit as possible and then of course, having to find another place to move that meets ones standards. …

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What Apartment Renters Want

In the apartment industry it is every single person’s duty, from the apartment developers all the way down to the maintenance workers, to figure out what the renters want. Apartment living is overall a very transient lifestyle and very rarely will you meet someone that has lived in the same apartment for a large number…

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LinkedIn Statistics

LinkedIn has continued to strive since its launch in 2003 and here are some interesting facts from this social media sites success so far: There are roughly 120 million active users worldwide North America makes up over half of the worldwide users The user base consists of around 48.8% Male users and 51.2% Female users…

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Apartment Leasing With Pride

I was just recently in Dallas for a start-up at a property and spent the latter part of the afternoon shopping a couple of apartment communities.  For the sake of this blog and confidentiality, I will call the properties “property X” and “property Y.” Property X was a very luxurious property that had numerous amenities and…

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“Social Twist” To Apartment Marketing

With word of mouth always being a main source of traffic for apartment communities, as many venues as possible a community can utilize to spread the word of their community, the better.  Word of mouth from physical person to person tends to take the backseat nowadays to the word of mouth via social media networking. Every…

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