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Marketing Your Community To Students

It’s that time of the year again. The weather is finally starting to cool down…a little. Soon the leaves on the trees will start to change to the fall colors. College football will once again consume every second of my Saturday afternoons, which also means that college campuses just recently started classes back. If you’re…

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Taking The High Road

The customer is always right. This is a slogan that is basically taught from the beginning to all employees in every business.  After all it is the customers that determine the success or demise of a company, because without customers purchasing/using product then there is no revenue stream for a business to prosper.  The apartment industry…

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10 Things About Steve Jobs

I had to get this article up for a blog post in lieu of Steve Jobs stepping down as the CEO of Apple. As someone that basically created a VERY LARGE something from nothing, Steve Jobs could be viewed as an example up someone living up to the slogan “the American Dream.” Upon being diagnosed with pancreatic…

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The power of Social Proof

Social Proof is defined as a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. (Thanks Wikipedia) In other words, this…

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What’s Your Purpose In Social Media?

In a very brief summary of what social media was designed for, it can be said that social media was made in order to keep people connected. Pretty cut and dry description. Facebook allows users to see what friends are doing across the country on a daily basis. Twitter allows users to feel connected to…

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Craigslist Mobile App

Craigslist is without a doubt one of the more useful sites accessible on the Internet, because you can literally find just about anything possible to sell/buy at any given time. I have written quite a few blog postings about Craigslist in regards to tips to posting ads for apartments from my own personal experiences as…

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QR Code Creativity

QR code usage has managed to work its way into many different venues of business as the cutting edge way to connect to customers. QR codes still have the novelty item tag working in its favor, because it is still fun to pull out your Smartphone and scan a code on a piece of marketing…

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Why You Need A LinkedIn Profile

LinkedIn is essentially the Facebook of the business world. Although LinkedIn has actually been around longer than Facebook (LinkedIn released in May 2003; Facebook released in February 2004), LinkedIn trails the social media giant in users by a very significant margin with 100 million users to Facebook’s 750 million. Even though both websites are aspects…

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Twitter Party

So you have your apartment community or business listed now on Twitter…great…now what? Twitter is probably one of the more extreme examples of social media that is not beneficial unless you are actively engaged on the website, making your brand name known by getting it out into the stream of conversation. With roughly 200 million…

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G+ Versus Facebook

Google G+ Versus Facebook…this battle of social media titans is only in the beginning stages of what will surely be a drawn out, epic, technological, masterminded duel. G+ versus Facebook is like pitting Batman versus Superman (I couldn’t resist the analogy), in that both forces strive to do the most good for their respective societies,…

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