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Lane Management, LLC

Day 2 of our multifamily industry week of giving back highlights Atlanta-based Lane Management, LLC. Established in 1974 Lane Company is recognized as an industry leader in property management.  Lane Company gives back to the community in a multitude of ways from an annual food drive that supplies millions of meals for those less fortunate,…

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Aspen Heights

Earlier this year I put together a daily blog for one week in which a specified multifamily company was highlighted for their charitable work done to give back to the community.  With the holiday season approaching and the format of our original blog changed, I wanted to post these blogs once again to recognize the hospitable acts that…

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15 Holiday Ideas For Apartment Communities

This is typically the time of the year that many apartment communities begin to count their losses and plan on having a “slow leasing” season.  Less outreach marketing is usually executed, because it is viewed as being done for nothing and fewer resident events are planned to work towards resident referrals, since no one is…

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Social Media Marketing

As 2011 is coming to an end, social media continues to make a significant impact in every business category.  It is very difficult now to get on Facebook and not find at least one business with a page from just about every genre imaginable.  Some venues of business are still searching for the exact identity…

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Importance Of A Positive Attitude In Apartment Leasing

Having a positive mental attitude in the office is by far one of the most important ingredients that every office needs in order to be successful.  Being positive not only brings the office staff together as a whole, but it rubs off on prospects as well.  Prospects coming into a positive office feel more welcome…

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Apartment Amenities And Leasing

Last summer Apartment Guide released a list of the Top 15 apartment amenities that prospects searched for on ApartmentGuide.com.  Although this list cannot be used as a universal guide for all apartment prospects and will definitely vary depending on property type and location, it is still an interesting list nonetheless.  Most individuals will find the most surprising thing about this list…

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Facebook Page Tips

There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing.  Facebook, being a social media website, or I should see “THE” social media website, is only beneficial if it is…

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Apartment Leasing And Locators

If you are currently in an city where locators are predominantly used by prospects, then it is in your best interest to establish a strong relationship with as many locators as possible. Locators are looking to accomplish two things: they want to find the ideal apartment for these prospects based upon the prospect’s interests and price…

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Keeping A Positive Mental Attitude

So here we are almost to the mid-point of the week and sometimes it tends to be a little difficult to stay motivated to finish the week strong.  Therefore,  to get you through the mid-week lull, here are 10 tips, courtesy of Jim Baumgartner of Rentsoda.com, that are guaranteed to improve your mood and let you…

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Facebook By The Numbers

I am absolutely fascinated by the continuing dominance that Facebook has managed to have since it’s birth in the social media world, which is why it never gets old for me seeing infographs of Facebook stats. With that being said another collage of Facebook statistics was put together by Ben Pharr of Mashable just today…

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