Blog
Generation Y currently accounts for about one fourth of the nations population and this generation consists of those individuals, including myself, that are between the ages of 16 to 33. In addition to making up a large portion of the nations population, Generation Y is also the fastest growing demographic in the work force. Therefore, Generation…
Read MoreThis past weekend I was eating at a restaurant in a brand new part of Atlanta where there is currently new developments popping up what seems like every week. The particular area I was at is something that can be found in all major cities, in which it is a development with retail shops/restaurants on the…
Read MoreDo you remember the first person you ever leased to? Do you remember the first day in a leasing office? Most of us in this industry started out as a leasing professional and whether we were trained or not, have to remember the first day of leasing. Don’t you remember learning (or figuring out) where…
Read MoreWhen we are often times beginning leasing at a community and determining what marketing has been implemented to this point to know what direction we would like to go, we always make sure to touch on the topic of resident referral. Resident referral is a great place to start for any community looking to bolster…
Read MoreIn the apartment industry it is every single person’s duty, from the apartment developers all the way to the maintenance workers, to figure out what the renters want. In addition once these needs are identified, it is equally as important, if not more important to be able to supply renters with as many of these wishes…
Read MoreIt is often an ill-conceived misconception in the multifamily industry that follow-up is not an important aspect of making a sale. Not only is not following-up with a prospect a potential missed opportunity of a sale, but it just flat out does not make any sense to not do! A prospect that has visited your apartment and…
Read MoreMany companies and organizations are making an effort to raise money for charitable causes this holiday season. We highlighted a few last week and I wanted to share an additional company that orchestrated their efforts via Facebook. Apartments.com set a goal of raising $25,000 to help end homelessness in Chicago by donating $1 to the Chicago Coalition for the Homeless for…
Read MoreWe recently had the pleasure of working with Bee Creek Apartments located in Branson, Missouri. Bee Creek is a brand new luxurious apartment community that really offers a one-of-a-kind experience when it comes to apartment living. The community itself is equipped with an immaculate clubhouse filled with all the amenities one would need to never…
Read MoreDay 4 of our charitable businesses in the multifamily industry highlights Mid-America Apartments (MAA). MAA was initially founded in 1973 as The Cates Company and became Mid-America Apartments in 1993. For over 15 years MAA has been operating the Open Arms Foundation, which is a corporate charity serving those in need that must travel away…
Read MoreOur multifamily business that we will be highlighting today for day 3 of those giving back to their community is the Atlanta Apartment Association. The Atlanta Apartment Association (AAA) was founded in 1975 and is currently one of the largest apartment associations in the country, as well as an affiliate of the National Apartment Association. …
Read More