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It is very rare for a prospective resident to call only one apartment community, schedule an appointment, visit that property and move-in after the visit without shopping any other communities. We are a price conscientious society in that every person, regardless of the item looking to be purchased, is going to take the time to insure that they…
During the marketing portion of our training, one of the most important topics that I thoroughly cover is the posting of Craigslist ads for apartments. Craigslist is an incredibly advantageous marketing tool, because not only is it effective, but most importantly, it is absolutely free! There are many more complicated layers to posting ads on…
One of the hardest and most frustrating tasks in leasing is getting a prospect to show up for an appointment. Let’s face it, leasing consultants get stood up more often than Ted Nugent on a vegan dating site. We can set appointments, but prospects do not respect the appointment time. They are going to come in…
It’s that time of the year again. The weather is finally starting to cool down…a little. Soon the leaves on the trees will start to change to the fall colors. College football will once again consume every second of my Saturday afternoons, which also means that college campuses just recently started classes back. If you’re…
The customer is always right. This is a slogan that is basically taught from the beginning to all employees in every business. After all it is the customers that determine the success or demise of a company, because without customers purchasing/using product then there is no revenue stream for a business to prosper. The apartment industry…
I had to get this article up for a blog post in lieu of Steve Jobs stepping down as the CEO of Apple. As someone that basically created a VERY LARGE something from nothing, Steve Jobs could be viewed as an example up someone living up to the slogan “the American Dream.” Upon being diagnosed with pancreatic…
Social Proof is defined as a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. (Thanks Wikipedia) In other words, this…
In a very brief summary of what social media was designed for, it can be said that social media was made in order to keep people connected. Pretty cut and dry description. Facebook allows users to see what friends are doing across the country on a daily basis. Twitter allows users to feel connected to…
Craigslist is without a doubt one of the more useful sites accessible on the Internet, because you can literally find just about anything possible to sell/buy at any given time. I have written quite a few blog postings about Craigslist in regards to tips to posting ads for apartments from my own personal experiences as…
QR code usage has managed to work its way into many different venues of business as the cutting edge way to connect to customers. QR codes still have the novelty item tag working in its favor, because it is still fun to pull out your Smartphone and scan a code on a piece of marketing…