As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

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Best of the Best

  Here are a few Leasing Specialists who deserve some recognition for their EXCELLENT work this past week. Victoria Enchill.  Victoria came into an urban community in Southern Chicago that was having a very hard time getting qualified traffic through the doors.  Through her marketing efforts and continuous outreach, Victoria was able to drive more…

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The perfect compliment to interim financing

Time and time again, CLASS has proven to be the perfect complement to interim financing on new acquisitions.   A bridge loan may be the perfect lending vehicle to help secure underperforming or unstabilized assets, however it leaves the owner in a precarious situation during lease-up.  Many of these properties are experiencing high delinquency rates and…

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Making A Model Apartment Feel Like Home

It’s always interesting going into a new apartment community and seeing the model for the first time. There have been countless times where I have been blown away by the attentiveness to detail, the collaboration of colors and the clever placement of furniture. On the flip side, there have been times where the apartment has…

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The future of Multifamily

  Looking out the window of my flight into Atlanta the other day, I was struck by the massive amounts of unfinished subdivisions and what they can mean for the future of Multifamily.  In the Atlanta area alone, there are over 1,500 unfinished subdivisions representing tens of thousands of vacant lots.  With the basic infrastructure…

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Want to effectively reach out to prospects and residents? Text them.

  A few weeks ago as the end of April was approaching, I had a dentists appointment coming up in a few days and I also had rent due at my apartment community here in Atlanta.  Roughly 3-5 days before both of these events, I received a text message from two numbers that I did…

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It’s time to increase your rents!

Why do people only ask about price when inquiring about an apartment?  The most likely answer is that leasing consultants have conditioned them to do so.  When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …

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Student Housing: What Do Students and Parents Want?

  At the NAA Student Housing Conference and Expo this year, a game of Family Feud was put together pitting five University of Las Vegas students versus five parents from that school in the ultimate showdown of student housing.  The responses to the game were based upon “11,195 college students and 3,605 parents from 159…

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Apartment Lease-up Case Study

Property overview:  New construction class A property in an extremely saturated Jacksonville FL. market.  The property was located in a less then desirable location which led to under qualified traffic.  A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…

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Speed Roommating

  If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.”  Also if you are just like me, the combination of these two words paired together made you click on, in this case,…

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Let’s get personal

We live in a world of mass marketing.  With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers.  But lost in the e-blasts and banner ads are the personal touches that truly build relationships.  And it is…

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