As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

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What Do Generation Y Renters Want? I’ll Tell You… By Justin Coleman

    First off, on behalf of myself and the other 100 million or so individuals in this country that fall into the category “Millennials,” I’d like to say you are welcome to every individual that is involved in the multifamily industry.  It is in large part thanks to us “Echo Boomers,” “Generation Next” members,…

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Marketing Trends of 2012 (Updated) by Justin Coleman

  I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012.  Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months.  Additionally, I have…

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Property Taxes: The Downside of an Up-Market

One negative impact of the red hot Multifamily market is the increase in property taxes.  With class A and B properties frequently trading, tax assessors are provided with ammunition to re-appraise Multifamily properties.  In times of low trading and reduced property value, many assessors will only do a property tax assessment every 3 years.  However,…

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Handling a Challenging Assignment

Why does an apartment owner call CLASS?  While there are many answers to this question, one common theme surrounds a majority of our assignments.  They are difficult.  If it was easy our company would not be in business. As many of you have noticed, the degree of difficulty of our assignments may vary.  Sometimes we…

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C’mon Man!

With the NFL Season now upon us, I give you my version of the favorite pregame segment, C’mon Man! Here are 3 things that properties do that make me want to scream, C’mon Man! Market Rent vs Specials: Have you ever shopped a property and asked about the rents for an apartment only to hear…

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The Best of the Best

For the best sales people, it’s all about details.  While first impressions, being on time and having a great attitude are all essential to a successful assignment, the best Leasing Specialists are the ones who focus on the entire sales process, including the details.  They don’t just follow-up, they take the time to drop off…

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Your Apartment, Your Style

Today we have a guest blogger, Jake from BRE Properties, weighing in on some ways for renters to make their apartments unique and stylish.  Thanks for the post Jake! Define Your Style from Floor to Ceiling When someone first walks into your home they gain a sense or understanding of who you are as a…

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The best of the best

For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which you perform at your job…

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The New Google+ Local: Your Property’s New First Impression

By Guest blogger and Leasing Specialist James King  @Facebook.com/king0120 Recently, Google decided to ditch its Google Places site in favor of a brand new application.  The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+.  Much like its previous iteration, Google+ Local is the first thing customers…

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5 Unique Way to Follow Up With Your Prospects

5 Unique ways to follow up on a prospect There is no doubt that internet has drastically altered the buying patterns of today’s renter.   One such change is an extension of the “search time” or the period of time from when a prospect starts looking for an apartment to the time that they actually put…

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