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After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the phone…
Read MoreWith the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult. For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…
Read MoreWe are all aware of the enormous amounts of time and money spent on recruiting, hiring and training our onsite teams. But are you tracking their results after they begin leasing and comparing them to documented characteristics and data from the hiring process? Here are 4 tools that can help you get more from your…
Read MoreWhen it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community. They may be the type of consumer that truly does their research before they make any financial decisions, they might…
Read MoreAmazon CEO Jeff Bezos, a consistent leader of innovation, recently divulged to 60 Minutes that the company was in the process of developing a drone delivery system. This would allow packages under 5 pounds to be delivered to the purchaser’s doorstep by an “octocopter” in under 30 minutes. The idea, known as Amazon Prime Air,…
Read MoreIf you have not already figured out, Craigslist has recently dismantled the ability for an individual posting on Craigslist to copy and paste an HTML ad into the body of a posting. Ultimately this was probably done to further discourage posters from creating numerous ads and just posting constantly with various pre-made HTML ads. In…
Read MoreConsumers want a customized product experience, but how can Multifamily operators provide it outside of offering a different unit type or accent wall? Sometimes to generate ideas, it helps to look outside of the industry for inspiration. Enter New York’s La Guardia Airport. On a recent flight to New York, I was blown…
Read MoreCLASS would like to welcome guest blogger Matthew Sheasby, Executive Director of Campus Tech Support to weigh in on how you should be thinking about amenities for today’s digital student. Thanks for sharing your expertise, Matthew! “In paying homage to an old Oldsmobile advertising campaign and to Kevin Cronin from REO Speedwagon, this is not…
Read MoreCompleting a prospect guest card is a very important process and there are many essential pieces of information that should be obtained each and every time. Without a doubt, the most important information to gather is the prospect’s name and phone number. Without these two items we have no clue how to address the prospect or where…
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