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Preparing for Leasing Appointments By Kristi McMillin

After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the phone…

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Customer Service Trumps Amenities by Justin Coleman

With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult.  For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…

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Get More Out Of Your Leasing Team!

We are all aware of the enormous amounts of time and money spent on recruiting, hiring and training our onsite teams.  But are you tracking their results after they begin leasing and comparing them to documented characteristics and data from the hiring process?  Here are 4 tools that can help you get more from your…

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Apartment Leasing Tip: Effective Follow-Up By Justin Coleman

When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community.  They may be the type of consumer that truly does their research before they make any financial decisions, they might…

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GAINING A COMPETITIVE ADVANTAGE BY KRISTI MCMILLIN

Amazon CEO Jeff Bezos, a consistent leader of innovation, recently divulged to 60 Minutes that the company was in the process of developing a drone delivery system. This would allow packages under 5 pounds to be delivered to the purchaser’s doorstep by an “octocopter” in under 30 minutes. The idea, known as Amazon Prime Air,…

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Apartment Marketing Tip: Keeping Up With Craigslist By Justin Coleman

If you have not already figured out, Craigslist has recently dismantled the ability for an individual posting on Craigslist to copy and paste an HTML ad into the body of a posting. Ultimately this was probably done to further discourage posters from creating numerous ads and just posting constantly with various pre-made HTML ads. In…

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THE WORK DOESN’T END AFTER A SUCCESSFUL IPO BY KRISTI MCMILLIN

  Earlier this month, Twitter made it’s flawless debut on the NYSE. But with a successful IPO comes a new challenge. With almost a third of its users between the ages of 18-29, the social media site must now figure out a way to reach and engage a broader audience. However, the job doesn’t stop…

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Creating Unique Ancillary income

    Consumers want a customized product experience, but how can Multifamily operators provide it outside of offering a different unit type or accent wall?  Sometimes to generate ideas, it helps to look outside of the industry for inspiration. Enter New York’s La Guardia Airport. On a recent flight to New York, I was blown…

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Get Creative on Amenities for Today’s Digital Student By Matthew Sheasby

CLASS would like to welcome guest blogger Matthew Sheasby, Executive Director of Campus Tech Support to weigh in on how you should be thinking about amenities for today’s digital student. Thanks for sharing your expertise, Matthew! “In paying homage to an old Oldsmobile advertising campaign and to Kevin Cronin from REO Speedwagon, this is not…

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Apartment Leasing Tip Of The Day By Justin Coleman

Completing a prospect guest card is a very important process and there are many essential pieces of information that should be obtained each and every time. Without a doubt, the most important information to gather is the prospect’s name and phone number. Without these two items we have no clue how to address the prospect or where…

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