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Property overview: New construction class A property in an extremely saturated Jacksonville FL. market. The property was located in a less then desirable location which led to under qualified traffic. A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…
Read MoreI recently shopped a class B property in Atlanta that was attempting to increase occupancy prior to disposition. I had spoken to the owner and I knew that they wanted to hit 93% by the end of April, but their operational budget was tight. So I poked my head in the leasing office to inquire…
Read MoreIt’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now. It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…
Read MoreA constant battle that property managers and on-site teams face at apartment communities is to keep the occupancy pendulum swinging in the positive direction each month. The goal is to always have more move-ins then move-outs via increased leasing coming in and reduced vacancies coming up at the end of the month. A leasing agent…
Read MoreWhen it comes to showing an apartment and selling the features of each individual room, often times the bathroom does not receive the same amount of attention and specifics to detail as other parts of the apartment do. After all an apartment bathroom is just an apartment bathroom, right? How many people are basing their decision as to…
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