As the industry's most accomplished leasing and marketing company, apartment owners trust CLASS to achieve higher occupancy.

Start Here

Blog

The best of the best

For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which you perform at your job…

Read More

The New Google+ Local: Your Property’s New First Impression

By Guest blogger and Leasing Specialist James King  @Facebook.com/king0120 Recently, Google decided to ditch its Google Places site in favor of a brand new application.  The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+.  Much like its previous iteration, Google+ Local is the first thing customers…

Read More

5 Unique Way to Follow Up With Your Prospects

5 Unique ways to follow up on a prospect There is no doubt that internet has drastically altered the buying patterns of today’s renter.   One such change is an extension of the “search time” or the period of time from when a prospect starts looking for an apartment to the time that they actually put…

Read More

Best of the Best

  Here are a few Leasing Specialists who deserve some recognition for their EXCELLENT work this past week. Victoria Enchill.  Victoria came into an urban community in Southern Chicago that was having a very hard time getting qualified traffic through the doors.  Through her marketing efforts and continuous outreach, Victoria was able to drive more…

Read More

The perfect compliment to interim financing

Time and time again, CLASS has proven to be the perfect complement to interim financing on new acquisitions.   A bridge loan may be the perfect lending vehicle to help secure underperforming or unstabilized assets, however it leaves the owner in a precarious situation during lease-up.  Many of these properties are experiencing high delinquency rates and…

Read More

Making A Model Apartment Feel Like Home

It’s always interesting going into a new apartment community and seeing the model for the first time. There have been countless times where I have been blown away by the attentiveness to detail, the collaboration of colors and the clever placement of furniture. On the flip side, there have been times where the apartment has…

Read More

The future of Multifamily

  Looking out the window of my flight into Atlanta the other day, I was struck by the massive amounts of unfinished subdivisions and what they can mean for the future of Multifamily.  In the Atlanta area alone, there are over 1,500 unfinished subdivisions representing tens of thousands of vacant lots.  With the basic infrastructure…

Read More

Want to effectively reach out to prospects and residents? Text them.

  A few weeks ago as the end of April was approaching, I had a dentists appointment coming up in a few days and I also had rent due at my apartment community here in Atlanta.  Roughly 3-5 days before both of these events, I received a text message from two numbers that I did…

Read More

It’s time to increase your rents!

Why do people only ask about price when inquiring about an apartment?  The most likely answer is that leasing consultants have conditioned them to do so.  When someone is only giving out a price or special over the phone, we are telling our prospects that price is the most important factor in choosing an apartment. …

Read More

Student Housing: What Do Students and Parents Want?

  At the NAA Student Housing Conference and Expo this year, a game of Family Feud was put together pitting five University of Las Vegas students versus five parents from that school in the ultimate showdown of student housing.  The responses to the game were based upon “11,195 college students and 3,605 parents from 159…

Read More

Categories

Start Project