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This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric. RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the walls in the…
Read MoreIn case you haven’t heard, JCPenney’s “fair and square” pricing strategy that rolled out in January has been a complete disaster. The plan was to rid all stores of coupons and sales by offering products at the lowest price without gimmicks and discounts. Yet the strategy backfired and within 4 months sales had dropped 20%.…
Read MoreNow that you are beginning to lease-up your new community, it will basically sell itself since it’s new…right? Wrong. Gone are the days when a community leased-up on its’ own simply because it was the newest kid on the block. The main reason for this is whereas there used to maybe be only one…
Read MorePrior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home. So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins? A decade ago, people drove past your property and called…
Read MoreCLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almost ten percent ahead of last year’s pre-leasing…
Read MoreCLASS is pleased to have guest blogger Michael Shadeed of Franklin Street Insurance Services provide us with an insurance marketplace update. “As apartment owners, you are part of one of the most volatile insurance marketplaces in the country, with coverage options and pricing continuously in flux. I understand that most owners view the insurance premium…
Read MoreWorking for an apartment leasing company requires constant market research. While I was browsing an industry website this morning I stumbled upon an article detailing how prospects shop around for new apartments. The article was great until I read the header titled “Get Off Craigslist.” My jaw dropped, but I kept reading. The…
Read MoreDrive-by. Online. Property Website. If any of these three items above are currently listed as options for your traffic sources, guess what? You are not accurately tracking your traffic and could be throwing your marketing dollars out the window! I’d be willing to bet that all three of these are currently listed as…
Read MoreI’m the type of person who does plenty of research before purchasing anything–even a pair of shoes. I want to know who else has bought them, if they’re comfortable, if they run large or small, if they’re good quality, etc. I don’t spend as much time on the website that describes the shoes. Why would…
Read MoreWith all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process. I’m talking about the parents. You know, the folks who are actually writing the rent check. While the property must first appeal to the student in order to have…
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