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As a leasing agent, sometimes the most difficult task to accomplish is overcoming prospects’ objections. Leasing agents typically know exactly what features in their apartments will draw a negative comment, but not all agents will have a solution prepared when those objections are vocalized. Many leasing agents simply hope and pray a prospect does not bring…
Read MoreA decade ago, a typical prospect started their apartment search a few weeks before their lease ended. They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional apartment search tools at their disposal, resulting…
Read MoreBefore making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced the onsite staff wrote themselves. However, while scouring…
Read MoreWith our years of unrivaled experience helping increase occupancy for our clients and their properties, CLASS has become a sought after resource and partner for apartment operators and those in need of leasing services. When you get great residents in your property, you want to keep them as long as possible! Unfortunately, resident turnover happens –…
Read MoreAs simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks get too complicated, rushed or are…
Read MoreWhether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers. Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing…
Read MoreOne of the many amazing things about Google is their ability to successfully compete for market share in such a wide variety of spaces, platforms and products. Today, ApartmentList.com is becoming the “Google” of apartment searches as their platform seems to both complement and potentially challenge a wide variety of entities like call centers, ILS’s,…
Read MoreWhen it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly. The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly…
Read MoreAdding value to the service you provide is critical. As a residential property manager one easy way to accomplish this is to start a blog. Blogs are a great way to interact with your residents and they provide a direct line of communication to them. As an added bonus they are simple to create and…
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