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Apartment Lease-up Case Study

Property overview:  New construction class A property in an extremely saturated Jacksonville FL. market.  The property was located in a less then desirable location which led to under qualified traffic.  A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…

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Speed Roommating

  If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.”  Also if you are just like me, the combination of these two words paired together made you click on, in this case,…

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Let’s get personal

We live in a world of mass marketing.  With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers.  But lost in the e-blasts and banner ads are the personal touches that truly build relationships.  And it is…

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ShowMyProperty.tv

  For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire.  A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just continuing to scroll their mouse right on to…

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Lease-up in 60 days: 5 Easy Steps to Quickly Increase Your Occupancy.

I recently shopped a class B property in Atlanta that was attempting to increase occupancy prior to disposition.  I had spoken to the owner and I knew that they wanted to hit 93% by the end of April, but their operational budget was tight.  So I poked my head in the leasing office to inquire…

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Top 10 Highest and Lowest Net Operating Expenses Cities

By now, whether it be the developer looking to build a top end A property, or the lowly apartment prospect looking to lease a “low” rent studio apartment, everyone that is involved in multifamily can see the steady increase in the strength of the industry that hasn’t been seen comparatively in years. Renewal rates are increasing.  Concessions are…

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Looking To Boost Leasing Numbers and Resident Retention?

It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now.  It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…

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Resident Retention Strategies

A constant battle that property managers and on-site teams face at apartment communities is to keep the occupancy pendulum swinging in the positive direction each month.  The goal is to always have more move-ins then move-outs via increased leasing coming in and reduced vacancies coming up at the end of the month.  A leasing agent…

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Apartment Bathroom Wish List

When it comes to showing an apartment and selling the features of each individual room, often times the bathroom does not receive the same amount of attention and specifics to detail as other parts of the apartment do.  After all an apartment bathroom is just an apartment bathroom, right?  How many people are basing their decision as to…

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How Should A Facebook Page Be Used For An Apartment Community?

I have written a few blogs about general ideas on how to use a Facebook Page for an apartment community.  First off let me start by saying that I cannot harp on the fact enough that a Faceboook Page is only as useful as you make it.  If a property page is created and you think that…

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