Blog
At CLASS we strive to create a culture based on the belief that your attitude controls your outcome. We strongly believe that by having a positive mental attitude you can achieve great things. Not only does our management team value positivity, but we pass on the importance of having a positive mentality to our Leasing…
Read MoreAt CLASS the job is never easy. Assignments are never a chance for our Leasing Specialists to kick back and watch the leases roll in. In fact, it’s the opposite. CLASS is only called to properties with leasing problems where help is necessary. That’s why today we are going to focus on Leasing Specialists who…
Read MoreOne of the biggest selling features of today’s property management software is the efficiency and time saving steps that these systems provide our onsite teams. Yet where does the spare time go? The ratio of onsite staff to number of units managed has barely changed over the years, yet we have all of this technology…
Read MoreOf the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why. The second photo is visually appealing to the eye and allows…
Read MoreFor those of you who deal with leasing in any capacity in the Multifamily Industry and have not realized it yet…surprise! You are a salesperson! It is always comical to me when I will be with a training class and an attendee will tell me that they hate dealing with sales people. This person will either…
Read MoreWhat separates a CLASS Leasing Specialist from the typical leasing agent is the ability to go exceed the expectations set out for them. We tell our clients that they should expect leasing numbers to increase anywhere from double to triple what they’re currently receiving. Although that is a tall order, our Leasing Specialists live up…
Read MoreRecently I came across an article about a Fair Housing lawsuit brought about in Massachusetts. The condensed version of the story is that a woman was looking for an apartment and the leasing agent asked where she was from. The woman answered the question and the visit continued. However, this woman apparently did not appreciate…
Read MoreI was recently in Baltimore MD and had a few minutes to spare before flying home to Atlanta. So I decided to swing in and shop a brand new class A property near the airport. While the property was nothing short of impressive, here are a few tips for the leasing agent that showed me…
Read MoreCraigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
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