1. 4 Ways To Utilize Snapchat At Your Apartment Community

      When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitte…Read More

  2. Getting Comfortable with ‘No’

    “Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around …Read More

  3. Smoke Free Community: Good or Bad Idea?

    There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is yes…Read More

  4. 5 Ways To Increase International Student Leases By Justin Coleman

      When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly.  The number of international students studying abroad in the States continues to climb each year with 764,321 in the…Read More

  5. Craigslist Changes It’s Rules: by Justin Williams

    Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the adv…Read More

  6. Responding to a Negative Facebook Post

    Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a n…Read More

  7. THINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY

    CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing.  We would like to thank Michael for his great insight into the features and amenities that truly ad value for Studen…Read More

  8. Can Cause Marketing Work In Multifamily?

    For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative.  Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing. …Read More