1. Saying Sorry Is Easier Said Than Done

    Last week as I was heading to the airport to catch a flight from Mobile to Atlanta, my phone buzzed with a text alert from Delta. I knew what it was before even opening the message-- a flight delay. Thirty minutes later, along came another text informing me of a second delay. In the airline industry…Read More

  2. Creating a Novel Incentive By Justin Coleman

    I recently had the opportunity to read Think Like a Freak by Steven D. Levitt and Stephen J. Dubner, which was a great read and I recommend it to anyone in any industry. At its core, the book is meant to teach you how to think about and approach problems with a different attitude and mindset. One pa…Read More

  3. Why is the NBA Advertising on HGTV?

    The last place you would expect to see a commercial for the National Basketball Association would be during Nick at Nite on Nickelodeon or during an episode of House Hunters on HGTV. However, according to Ad Age, the NBA will begin advertising on these television channels as part of a new strategy t…Read More

  4. NEW CONSTRUCTION LEASE-UP

    RESULTS: CLASS A NEW CONSTRUCTION LEASE-UP PROPERTY OVERVIEW: The subject property is a class A, new construction lease-up located in northern Virginia. Ownership decided to bring CLASS onto the property before obtaining CO’s to focus on leasing and maximize the unit absorption rate. In the year p…Read More

  5. Getting Comfortable with ‘No’

    “Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around …Read More

  6. Utilizing SWOT Analysis

    In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress wi…Read More

  7. Change in Ownership and Management Negatively Affects Leasing

    RESULTS: CLASS B LEASE-UP Re: Ownership and Management Change PROPERTY OVERVIEW: The focus of this case study is a class B property with a total of 600 units. The property recently underwent an ownership and management change and was consequently struggling to maintain leasing velocity. Management w…Read More

  8. No Upgrades? No Problem!

    When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified y…Read More

  9. Small Leasing Tip to Overcome Big Objections By Justin Coleman

    As a leasing agent, sometimes the most difficult task to accomplish is overcoming prospects’ objections. Leasing agents typically know exactly what features in their apartments will draw a negative comment, but not all agents will have a solution prepared when those objections are vocalized. Many…Read More