Posts by Danny Soule
Marketing in the Age of Nearly Perfect Information – By Justin Williams
As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever. According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…
Read MoreCase Study, Spring 2014 Rehab Re-position Property
PROPERTY OVERVIEW: The subject property is a class B high rise whose first 3 floors were renovated into high end luxury apartments. These 60 rehab units were upgraded with top of the line finishes and priced well above the local market rate which created one of the more challenging lease-ups we have ever faced. While…
Read MoreThe Power of a Checklist By Kristi McMillin
As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks get too complicated, rushed or are…
Read MoreAirbnb. Good for travelers, but bad for the market? By: Justin Coleman
Whether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers. Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing…
Read MoreCLASS Product Review: ApartmentList.com
One of the many amazing things about Google is their ability to successfully compete for market share in such a wide variety of spaces, platforms and products. Today, ApartmentList.com is becoming the “Google” of apartment searches as their platform seems to both complement and potentially challenge a wide variety of entities like call centers, ILS’s,…
Read More5 Ways To Increase International Student Leases By Justin Coleman
When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly. The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly…
Read More10 Blog Topics for Residential Property Managers by Patrick Venturella
Adding value to the service you provide is critical. As a residential property manager one easy way to accomplish this is to start a blog. Blogs are a great way to interact with your residents and they provide a direct line of communication to them. As an added bonus they are simple to create and…
Read MoreCLASS RESULTS: SUCCESSFUL REHAB DESPITE REPUTATION ISSUE
PROPERTY OVERVIEW: The subject property was a class B community struggling with a reputation issue. To overcome this hurdle management began rehabbing the community, but the investment was not transferring to leasing activity. Well into the rehab, the property was sitting at an occupancy of just 63% and averaging only 12 leases per month. In…
Read MoreBest of the Best: The Power of Positivity
At CLASS we strive to create a culture based on the belief that your attitude controls your outcome. We strongly believe that by having a positive mental attitude you can achieve great things. Not only does our management team value positivity, but we pass on the importance of having a positive mentality to our Leasing…
Read MoreCLASS Results: 164% Increase in Leasing Activity
PROPERTY OVERVIEW: The subject property was a student property struggling with high staff turnover and static leasing activity. With only a little over 2 months remaining before the school year began, the property was sitting at an occupancy of just 23%. From January to July the property had been preleasing at an average rate of…
Read More