1. Aparment Living: What About Generation X?

      With the apartment industry still positively trending with record low vacancies and consistent rent growth, much of the focus and success has been contributed directly to Millennials and Baby Boomers.  Though this is predominantly the case, not much seems to be said about the generation in betwe…Read More

  2. 3 Helpful Tools To Implement At Your Apartment Community

    In working at communities all across the country, we are constantly on the lookout when it comes to finding new and creative leasing tools that can be implemented.  Not all tools that work in one market are necessarily guaranteed to work in every market, so this is a continuous trial by fire proce…Read More

  3. 4 Ways To Utilize Snapchat At Your Apartment Community

      When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitte…Read More

  4. How to Handle Unhappy Residents

    It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to…Read More

  5. Communication is Key

    Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it i…Read More

  6. Smoke Free Community: Good or Bad Idea?

    There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is yes…Read More