1. Don’t forget the parents!

    With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process.  I’m talking about the parents.  You know, the folks who are actually writing the rent check.  While the property must first appeal to the student in…Read More

  2. Disruptive Apartment Marketing: 3 Great Examples

    Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product mess…Read More

  3. Student Housing: What Do Students and Parents Want?

      At the NAA Student Housing Conference and Expo this year, a game of Family Feud was put together pitting five University of Las Vegas students versus five parents from that school in the ultimate showdown of student housing.  The responses to the game were based upon "11,195 college students and…Read More

  4. ShowMyProperty.tv

      For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire.  A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just conti…Read More

  5. Facebook Page Tips

    There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing.  Facebook, being a social media website, or I should see "THE" social media website, is on…Read More

  6. Unique Way Of Engaging Your Online Traffic

    With a majority of apartment communities claiming their number one traffic source from ILS's and other property specific websites, it's very beneficial for communities to do everything possible to capture the highest percentage of these viewers.  Often times there is no real way for a property to k…Read More

  7. Marketing Your Community To Students

    It's that time of the year again. The weather is finally starting to cool down...a little. Soon the leaves on the trees will start to change to the fall colors. College football will once again consume every second of my Saturday afternoons, which also means that college campuses just recently start…Read More