1. Apartment Leasing Tip: Effective Follow-Up By Justin Coleman

    When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community.  They may be the type of consumer that truly does their research before they make any financia…Read More

  2. An Apartment Shopping Experience by Kristi McMillin

    The Secret to Leasing isn't a Secret                 This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experie…Read More

  3. Apartment Amenities…What Do Residents Use? By Justin Coleman

      In April, Lindsay Machak with Multifamily Executive ran an article about the top five most underutilized amenities at apartment communities. Three top executives in the industry contributed their feedback about these amenities and whether or not they were deemed underutilized. The five amenities …Read More

  4. “WOW” Apartment Prospects With Your Service By Justin Coleman

      Now that you are beginning to lease-up your new community, it will basically sell itself since it's new...right? Wrong. Gone are the days when a community leased-up on its' own simply because it was the newest kid on the block.  The main reason for this is whereas there used to maybe be only one…Read More

  5. 5 Tips For Converting Phone Calls to Walk-Ins.

    Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home.  So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins?   A decade ago, people drove past your…Read More

  6. Multifamily Leasing Case Study: Rehab Property

    PROPERTY OVERVIEW: The subject was a distressed property located outside of Cincinnati, Ohio.  The property had a terrible reputation for crime and gang activity and was poorly managed.  The asset was acquired by a local company that invested a significant amount of capital for both an interior an…Read More

  7. The best of the best

    For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which yo…Read More