1. 4 Ways To Utilize Snapchat At Your Apartment Community

      When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitte…Read More

  2. Getting Comfortable with ‘No’

    “Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around …Read More

  3. Utilizing SWOT Analysis

    In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress wi…Read More

  4. Communication is Key

    Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it i…Read More

  5. Smoke Free Community: Good or Bad Idea?

    There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is yes…Read More

  6. No Upgrades? No Problem!

    When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified y…Read More

  7. Shop Your Comps! By Danny Soule

    A decade ago, a typical prospect started their apartment search a few weeks before their lease ended.  They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional ap…Read More

  8. Why Your Residents Are Leaving | CLASS Leasing Services

    With our years of unrivaled experience helping increase occupancy for our clients and their properties, CLASS has become a sought after resource and partner for apartment operators and those in need of leasing services. When you get great residents in your property, you want to  keep them as long a…Read More

  9. Making the Most of Apartment Photos By Kristi McMillin

    Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why.  The second photo is visually appealing to the eye and allows the prospect to …Read More

  10. CLASS Response to $60,000 Fair Housing Penalty By Kristi McMillin

    Recently I came across an article about a Fair Housing lawsuit brought about in Massachusetts. The condensed version of the story is that a woman was looking for an apartment and the leasing agent asked where she was from. The woman answered the question and the visit continued. However, this woman …Read More