Proof Our Leasing Services Work

CLASS has been in the leasing industry for over 30 years, and during that time we’ve established ourselves as the leader in leasing consultation and vacancy solutions. Even after all these years, though, new clients still want to know if what we do actually works. We understand–leasing your properties is vital to the health of…

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Class Inc: a Comprehensive Leasing Agent

Class Inc. is a comprehensive leasing agent. Since 1984, we’ve helped property owners find not just the enough  residents, but the right residents. We also offer staff training services to ensure a quality of service for you and your residents. From new construction up-leasing to condo-conversion to single unit housing we’ve got a service level…

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4 Ways To Utilize Snapchat At Your Apartment Community

  When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter.  In fact…

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Getting Comfortable with ‘No’

“Are you comfortable hearing the word ‘no’?”  This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around 30% one can only assume that leasing agents are in fact scared…

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How to Handle Unhappy Residents

It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to panic. While there may be no…

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Expert Tips on Photos in Listings

Did you get a chance to read our last blog yet? If you did then you already know how important it is to put professional photos into your listings. We also talked about a couple of things that you do to make your photos look better, like taking photos of the apartment while its empty…

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Utilizing SWOT Analysis

In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress with…

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Communication is Key

Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it is very easy to have a fracture in the…

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Smoke Free Community: Good or Bad Idea?

There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…

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No Upgrades? No Problem!

When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified your competitor’s advantage so now you must find…

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