Posts Tagged ‘Apartment Leasing’
Will There Be An Oversupply Of Product In Student Housing By: Justin Coleman
With the continual increase in product being brought online in Student Housing, the billion dollar question remains of, “Is there going to be an oversupply of product in the near future?” Depending upon who you ask you may receive very different viewpoints and outlooks, but ultimately with the industry hitting numbers in new supply…
Read MoreSmall Leasing Tip to Overcome Big Objections By Justin Coleman
As a leasing agent, sometimes the most difficult task to accomplish is overcoming prospects’ objections. Leasing agents typically know exactly what features in their apartments will draw a negative comment, but not all agents will have a solution prepared when those objections are vocalized. Many leasing agents simply hope and pray a prospect does not bring…
Read MoreShop Your Comps! By Danny Soule
A decade ago, a typical prospect started their apartment search a few weeks before their lease ended. They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional apartment search tools at their disposal, resulting…
Read MoreCommunication is Key By Kristi McMillin
Before making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced the onsite staff wrote themselves. However, while scouring…
Read MoreWhy Your Residents Are Leaving | CLASS Leasing Services
With our years of unrivaled experience helping increase occupancy for our clients and their properties, CLASS has become a sought after resource and partner for apartment operators and those in need of leasing services. When you get great residents in your property, you want to keep them as long as possible! Unfortunately, resident turnover happens –…
Read MoreMarketing in the Age of Nearly Perfect Information – By Justin Williams
As the age of technology and shared personal information advances, the apartment industry now finds itself faced with a new challenge. The use of consumer review webpages and social media for product research is becoming more prevalent than ever. According to Itimar Simonson & Emanuek Rosen in a recent “Units” article, “the new information…
Read MoreThe Power of a Checklist By Kristi McMillin
As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks get too complicated, rushed or are…
Read MoreAirbnb. Good for travelers, but bad for the market? By: Justin Coleman
Whether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers. Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing…
Read More5 Ways To Increase International Student Leases By Justin Coleman
When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly. The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly…
Read MoreMaking the Most of Apartment Photos By Kristi McMillin
Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why. The second photo is visually appealing to the eye and allows…
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