LinkedIn is essentially the Facebook of the business world. Although LinkedIn has actually been around longer than Facebook (LinkedIn released in May 2003; Facebook released in February 2004), LinkedIn trails the social media giant in users by a very significant margin with 100 million users to Facebook’s 750 million. Even though both websites are aspects…

So you have your apartment community or business listed now on Twitter…great…now what? Twitter is probably one of the more extreme examples of social media that is not beneficial unless you are actively engaged on the website, making your brand name known by getting it out into the stream of conversation. With roughly 200 million…

Google G+ Versus Facebook…this battle of social media titans is only in the beginning stages of what will surely be a drawn out, epic, technological, masterminded duel. G+ versus Facebook is like pitting Batman versus Superman (I couldn’t resist the analogy), in that both forces strive to do the most good for their respective societies,…

I know that I have written blogs before highlighting the obscure lack of space many individuals live in, often times to show our leasing specialists that apartment size objections could be worse. With that being said this particular example definitely takes the cake when it comes to living in an extremely small space. Currently being…

I would be willing to bet that one of the universal objections that occurs at nearly every apartment community nationwide at least once a day is that the apartment a prospect is interested in is too small. Often times this objection is made before the prospect even lays eyes upon the apartment, because their last…

For any person that is in business, at some point in time they have probably had to deal with online comments made by a customer, whether they were positive or negative (i.e., ApartmentRatings). Obviously handling a positive comment is significantly easier to address. A “thank you for your business and positive feedback” will suffice as…

In follow-up to my blog from yesterday, I came across another helpful page of information that I wanted to share with everyone for posting on Craigslist. This site provides some additional tips that can be used in order to test the waters of Craigslist to determine what potential renters respond to. The thing to keep…