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CLASS would like to welcome guest blogger James Vanar, a Senior Director with Love Funding to weigh in on the effects that LIHTC properties will have on the Multifamily market in 2013. Thanks for stopping by James. “You’ve heard of the “fiscal cliff,” but what about the “LIHTC ledge”? Over the next eight years, more than 1 million apartment…
Read MoreMy apartment community in Atlanta recently underwent a new management change. The former management company is well known nationwide, while the new management company is not as established. I have lived in this community for nearly four years now, so I know how smoothly it operates when it is hitting on all cylinders. Therefore, I can accurately state…
Read MoreWhat is the first thing that your prospects ask on the phone when they call your property? Chances are it is “how much are your apartments?” I would venture to guess that over 80% of apartment inquiries start with that question. However, a majority of these same prospects have most likely searched for your property…
Read MoreTraditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product messaging. So how does your message stand out…
Read MoreWith occupancy on the rise throughout the nation, apartment rental rates are approaching record highs. In order to maximize the monthly NOI in these positive market conditions, more and more owners and management companies have started using revenue management software, such as Rainmaker and Yieldstar. Revenue management takes into account availability, recent lease prices and market conditions to…
Read MoreHere are some fun facts about Halloween. HT: Stephanie Footer Halloween is the 2nd largest commercial holiday behind Christmas The states of Illinois, California, New York and Ohio will sell 1.1 billion pounds of pumpkins In 2010, Belleville IL banned trick or treating for kids under the age of 12. Dark and milk chocolates can…
Read MoreCraigslist is the most consistently effective marketing piece at CLASS. It is a free marketing tool and contains controlled content, which enables the poster to determine which specifics are highlighted about the community. With a goal of obtaining inquiries from your post, you must first find a way to stand out amongst the sea of…
Read MoreGeneration Y can be smart and educated. Generation Y can also be emotional and flaky. As hundreds of thousands of Generation Y’ers graduate from college and move into the workforce it is important to identify the traits that can make or break a hire. So here is the big secret… when hiring a Generation Y graduate,…
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