Posts Tagged ‘Multifamily’
Responding to a Negative Facebook Post
Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook? The…
Read MoreAn Apartment Shopping Experience by Kristi McMillin
The Secret to Leasing isn’t a Secret This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experienced was extremely discouraging. Not one…
Read MoreApartment Amenities…What Do Residents Use? By Justin Coleman
In April, Lindsay Machak with Multifamily Executive ran an article about the top five most underutilized amenities at apartment communities. Three top executives in the industry contributed their feedback about these amenities and whether or not they were deemed underutilized. The five amenities listed were: Racquetball Courts; Volleyball Courts; Theater Rooms; Clubhouses; Putting Greens.…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
Read MoreNot seeing results from marketing? You may be doing it wrong. By Kristi McMillin
Marketing drives sales; it’s as simple as that. And as a company that specializes in apartment lease-ups, we know that when marketing is done consistently and correctly it will increase traffic and therefore increase leases. But that shouldn’t be news to you. What should be news to you is that you’re probably doing…
Read MoreApartment Application Of The Week by Justin Coleman
This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric. RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the walls in the…
Read More“WOW” Apartment Prospects With Your Service By Justin Coleman
Now that you are beginning to lease-up your new community, it will basically sell itself since it’s new…right? Wrong. Gone are the days when a community leased-up on its’ own simply because it was the newest kid on the block. The main reason for this is whereas there used to maybe be only one…
Read More5 Tips For Converting Phone Calls to Walk-Ins.
Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home. So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins? A decade ago, people drove past your property and called…
Read MoreCLASS Reports From the Frontlines. 2013 By-the-Bed Student Property Leasing Trends by Kristi McMillin
CLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almost ten percent ahead of last year’s pre-leasing…
Read MoreMultifamily Insurance Marketplace Update
CLASS is pleased to have guest blogger Michael Shadeed of Franklin Street Insurance Services provide us with an insurance marketplace update. “As apartment owners, you are part of one of the most volatile insurance marketplaces in the country, with coverage options and pricing continuously in flux. I understand that most owners view the insurance premium…
Read More