Posts Tagged ‘Multifamily’
Shop Your Comps! By Danny Soule
A decade ago, a typical prospect started their apartment search a few weeks before their lease ended. They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional apartment search tools at their disposal, resulting…
Read MoreCommunication is Key By Kristi McMillin
Before making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced the onsite staff wrote themselves. However, while scouring…
Read MoreAirbnb. Good for travelers, but bad for the market? By: Justin Coleman
Whether you are looking for a place to stay for an upcoming international vacation, or just looking to save a few bucks for a weekend getaway, Airbnb has quickly grown into a very viable option for would be travelers. Founded in 2008, San Francisco based Airbnb is a new player in the share economy allowing…
Read MoreApartment Leasing: How To Know How To Close Your Prospect By: Justin Coleman
For those of you who deal with leasing in any capacity in the Multifamily Industry and have not realized it yet…surprise! You are a salesperson! It is always comical to me when I will be with a training class and an attendee will tell me that they hate dealing with sales people. This person will either…
Read MoreWhen The Power Goes Out! Leasing Tips….
I was recently in Baltimore MD and had a few minutes to spare before flying home to Atlanta. So I decided to swing in and shop a brand new class A property near the airport. While the property was nothing short of impressive, here are a few tips for the leasing agent that showed me…
Read MoreCraigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MoreCustomer Service Trumps Amenities by Justin Coleman
With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult. For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…
Read MoreGet More Out Of Your Leasing Team!
We are all aware of the enormous amounts of time and money spent on recruiting, hiring and training our onsite teams. But are you tracking their results after they begin leasing and comparing them to documented characteristics and data from the hiring process? Here are 4 tools that can help you get more from your…
Read MoreApartment Leasing Tip: Effective Follow-Up By Justin Coleman
When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community. They may be the type of consumer that truly does their research before they make any financial decisions, they might…
Read MoreWhat You Can Learn From a Gum Commercial By Kristi McMillin
Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away from the redundant…
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