1. Can Cause Marketing Work In Multifamily?

    For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative.  Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing. …Read More

  2. Multifamily Leasing Case Study: Rehab Property

    PROPERTY OVERVIEW: The subject was a distressed property located outside of Cincinnati, Ohio.  The property had a terrible reputation for crime and gang activity and was poorly managed.  The asset was acquired by a local company that invested a significant amount of capital for both an interior an…Read More

  3. Don’t forget the parents!

    With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process.  I’m talking about the parents.  You know, the folks who are actually writing the rent check.  While the property must first appeal to the student in…Read More

  4. Are you ready for the Facebook Graph Search? by James King

    "Below guest blogger and CLASS Leasing Specialists James King weighs in on the new changes to Facebook: The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its ne…Read More

  5. Disruptive Apartment Marketing: 3 Great Examples

    Traditional marketing is dead! Or so claims The Harvard Business Review. But is it really dead, or has it drastically changed along with the rest of the today’s communication landscape. With social media, hundreds of new channels have been opened resulting in a constant bombardment of product mess…Read More

  6. Marketing Trends of 2012 (Updated) by Justin Coleman

      I was looking through some previous blog posts and came across one from last year predicting the Marketing Trends of 2012.  Since it was made exactly a year ago I figured it would be neat to see which of these trends and projections have held up over the past 12 months.  Additionally, I have pr…Read More

  7. C’mon Man!

    With the NFL Season now upon us, I give you my version of the favorite pregame segment, C’mon Man! Here are 3 things that properties do that make me want to scream, C’mon Man! Market Rent vs Specials: Have you ever shopped a property and asked about the rents for an apartment only to hear “our…Read More