1. The best of the best

    For being such a small company, CLASS is an interesting dichotomy. While we may lease for many years and only meet a handful of fellow Leasing Specialists, the dynamics of our organization make us surprisingly reliant on the success of our fellow colleagues.   In other words, the level at which yo…Read More

  2. Student Housing: What Do Students and Parents Want?

      At the NAA Student Housing Conference and Expo this year, a game of Family Feud was put together pitting five University of Las Vegas students versus five parents from that school in the ultimate showdown of student housing.  The responses to the game were based upon "11,195 college students and…Read More

  3. Apartment Lease-up Case Study

    Property overview:  New construction class A property in an extremely saturated Jacksonville FL. market.  The property was located in a less then desirable location which led to under qualified traffic.  A majority of the prospects that toured were looking for a price point well below the asking …Read More

  4. Let’s get personal

    We live in a world of mass marketing.  With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers.  But lost in the e-blasts and banner ads are the personal touches that trul…Read More

  5. ShowMyProperty.tv

      For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire.  A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just conti…Read More

  6. Generation Y and Apartment Leasing

    Generation Y currently accounts for about one fourth of the nations population and this generation consists of those individuals, including myself, that are between the ages of 16 to 33.  In addition to making up a large portion of the nations population, Generation Y is also the fastest g…Read More

  7. What Apartment Renters Want…

    In the apartment industry it is every single person's duty, from the apartment developers all the way to the maintenance workers, to figure out what the renters want.  In addition once these needs are identified, it is equally as important, if not more important to be able to supply renters with as…Read More

  8. Facebook Page Tips

    There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing.  Facebook, being a social media website, or I should see "THE" social media website, is on…Read More

  9. Apartment Leasing And Locators

    If you are currently in an city where locators are predominantly used by prospects, then it is in your best interest to establish a strong relationship with as many locators as possible. Locators are looking to accomplish two things: they want to find the ideal apartment for these prospects based u…Read More

  10. Unique Way Of Engaging Your Online Traffic

    With a majority of apartment communities claiming their number one traffic source from ILS's and other property specific websites, it's very beneficial for communities to do everything possible to capture the highest percentage of these viewers.  Often times there is no real way for a property to k…Read More