Posts Tagged ‘Marketing Ideas’
What You Can Learn From a Gum Commercial By Kristi McMillin
Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away from the redundant…
Read MoreResponding to a Negative Facebook Post
Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook? The…
Read More3 Ways to Use Vine and Instagram at Your Property
As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool. With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
Read MoreNot seeing results from marketing? You may be doing it wrong. By Kristi McMillin
Marketing drives sales; it’s as simple as that. And as a company that specializes in apartment lease-ups, we know that when marketing is done consistently and correctly it will increase traffic and therefore increase leases. But that shouldn’t be news to you. What should be news to you is that you’re probably doing…
Read MoreCan Cause Marketing Work In Multifamily?
For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative. Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing. Coke also just released a very cool video campaign based on cause…
Read MoreApartment Application Of The Week by Justin Coleman
This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric. RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the walls in the…
Read MoreCLASS Reports From the Frontlines. 2013 By-the-Bed Student Property Leasing Trends by Kristi McMillin
CLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almost ten percent ahead of last year’s pre-leasing…
Read MoreMultifamily Leasing Case Study: Rehab Property
PROPERTY OVERVIEW: The subject was a distressed property located outside of Cincinnati, Ohio. The property had a terrible reputation for crime and gang activity and was poorly managed. The asset was acquired by a local company that invested a significant amount of capital for both an interior and exterior renovation. The property underwent a name…
Read MoreDon’t forget the parents!
With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process. I’m talking about the parents. You know, the folks who are actually writing the rent check. While the property must first appeal to the student in order to have…
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