Posts Tagged ‘Apartment Leasing’
3 Ways to Use Vine and Instagram at Your Property
As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool. With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…
Read MoreWhen It Comes To Apartments And Millennials, Know These Key Points: By Justin Coleman
It’s no secret that the Millennial Generation is single handedly controlling the booming pace of the apartment market, as well as the wavering housing market. At more than 82 million strong, the Millennials are a unique generation in the way they live, work and spend their down time. Since this particular generation is a…
Read MoreApartment Amenities…What Do Residents Use? By Justin Coleman
In April, Lindsay Machak with Multifamily Executive ran an article about the top five most underutilized amenities at apartment communities. Three top executives in the industry contributed their feedback about these amenities and whether or not they were deemed underutilized. The five amenities listed were: Racquetball Courts; Volleyball Courts; Theater Rooms; Clubhouses; Putting Greens.…
Read MoreTHINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY
CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing. We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…
Read MoreCan Cause Marketing Work In Multifamily?
For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative. Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing. Coke also just released a very cool video campaign based on cause…
Read MoreApartment Application Of The Week by Justin Coleman
This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric. RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the walls in the…
Read MoreHow can your leasing team learn from JCPenney’s failure? By Kristi McMillin
In case you haven’t heard, JCPenney’s “fair and square” pricing strategy that rolled out in January has been a complete disaster. The plan was to rid all stores of coupons and sales by offering products at the lowest price without gimmicks and discounts. Yet the strategy backfired and within 4 months sales had dropped 20%.…
Read More“WOW” Apartment Prospects With Your Service By Justin Coleman
Now that you are beginning to lease-up your new community, it will basically sell itself since it’s new…right? Wrong. Gone are the days when a community leased-up on its’ own simply because it was the newest kid on the block. The main reason for this is whereas there used to maybe be only one…
Read More5 Tips For Converting Phone Calls to Walk-Ins.
Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home. So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins? A decade ago, people drove past your property and called…
Read MoreCLASS Reports From the Frontlines. 2013 By-the-Bed Student Property Leasing Trends by Kristi McMillin
CLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almost ten percent ahead of last year’s pre-leasing…
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