Posts Tagged ‘Apartment Leasing’
5 Ways To Increase International Student Leases By Justin Coleman
When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly. The number of international students studying abroad in the States continues to climb each year with 764,321 in the 2011-2012 school year and skyrocketing to nearly…
Read MoreMaking the Most of Apartment Photos By Kristi McMillin
Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why. The second photo is visually appealing to the eye and allows…
Read MoreApartment Leasing: How To Know How To Close Your Prospect By: Justin Coleman
For those of you who deal with leasing in any capacity in the Multifamily Industry and have not realized it yet…surprise! You are a salesperson! It is always comical to me when I will be with a training class and an attendee will tell me that they hate dealing with sales people. This person will either…
Read MoreCLASS Response to $60,000 Fair Housing Penalty By Kristi McMillin
Recently I came across an article about a Fair Housing lawsuit brought about in Massachusetts. The condensed version of the story is that a woman was looking for an apartment and the leasing agent asked where she was from. The woman answered the question and the visit continued. However, this woman apparently did not appreciate…
Read MoreWhen The Power Goes Out! Leasing Tips….
I was recently in Baltimore MD and had a few minutes to spare before flying home to Atlanta. So I decided to swing in and shop a brand new class A property near the airport. While the property was nothing short of impressive, here are a few tips for the leasing agent that showed me…
Read MoreTraining Tip: Focus on Role-Playing By Kristi McMillin
Think back to the last time you shopped an apartment community. At the end of your tour, did the leasing agent try to close the sale or merely give you an application and let you walk out the door? I’m willing to bet it was the latter. There may be a few different factors that…
Read MoreCraigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MorePreparing for Leasing Appointments By Kristi McMillin
After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the phone…
Read MoreCustomer Service Trumps Amenities by Justin Coleman
With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult. For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…
Read MoreGet More Out Of Your Leasing Team!
We are all aware of the enormous amounts of time and money spent on recruiting, hiring and training our onsite teams. But are you tracking their results after they begin leasing and comparing them to documented characteristics and data from the hiring process? Here are 4 tools that can help you get more from your…
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