Posts Tagged ‘Apartment Leasing’
Taking “Going Green” To The Next Level
Post Properties has taken the initiative to go a little more green at a local Atlanta property. Planning for the automotive selections of some present day users and potentially all automotive users of the near future, Post has installed electric vehicle charging stations at a community in Buckhead and has plans to expand it’s operative…
Read MoreLow Marketing Budget? Go The Guerrilla Route
Guerrilla Marketing is often times a loosely used phrase and by loosely used, I mean that many people use the phrase having no clue as to what exactly it means. Wikipedia defines Guerrilla Marketing as, “…an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla…
Read MoreFirst Impressions: Don’t Blow It!
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed. With every new encounter, you are…
Read MoreThe Model: More Than Just A Staged Apartment
A well-furnished apartment is an essential part of the marketing program for apartment communities and the great thing about an attractive model is that it expresses a lifestyle that cannot be verbalized. A model apartment could be the missing piece to any communities lease up puzzle, but there are some important details to remember when…
Read More14 Steps Towards Zero Resident Turnover
This is a great article from Brent Williams at Multifamily Insiders that covers an ever present topic every apartment community must battle and that is how to avoid resident turnover. We work at many apartment communities that are pleased with the abundance of new incoming leases, but seem to only barely stay afloat in the positive each month…
Read MoreLeasing To Senior Citizens
In the apartment industry each apartment community is typically designed with a certain clientele in mind. Based upon Fair Housing every leasing agent must lease to every qualified prospect, but there are certain properties that are solely eligible to very specific clientele: senior properties being a main one. Senior properties are eligible only to prospects…
Read MorePrice Objection
“In a recent Apartments.com national survey, 48.3% of residents said that their most important search criteria is the cost of rent. This does not mean it is their most important evaluation criteria or that apartment selection is price-driven. This is a common misunderstanding you can’t afford for anyone on your team to have. What is…
Read MoreTop 50 Branded Facebook Pages
Ignite Social Media shared a great list earlier this year of the top 50 branded Facebook pages as of March 28, 2011. This list is compiled based upon total number of fans, as well as the increase in fans on a monthly basis. It is pretty amazing to see that some of these pages added over one…
Read MoreOne Call Move
Moving is not fun. There really are no if, and, or buts about it. It’s a stressful process having to pack up ones belongings, make sure the home is in spectacular condition to ensure receiving as much security deposit as possible and then of course, having to find another place to move that meets ones standards. …
Read MoreWhat Apartment Renters Want
In the apartment industry it is every single person’s duty, from the apartment developers all the way down to the maintenance workers, to figure out what the renters want. Apartment living is overall a very transient lifestyle and very rarely will you meet someone that has lived in the same apartment for a large number…
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