Posts by Danny Soule
“WOW” Apartment Prospects With Your Service By Justin Coleman
Now that you are beginning to lease-up your new community, it will basically sell itself since it’s new…right? Wrong. Gone are the days when a community leased-up on its’ own simply because it was the newest kid on the block. The main reason for this is whereas there used to maybe be only one…
Read MoreThe CLASS Difference
The subject property is a by-the-bed student property in Texas. In 2012, the property was leasing at an average rate of about 18 leases per week. CLASS was brought in to accelerate the lease up and increase preleasing numbers. Throughout April 2013 CLASS, together with the onsite staff, leased at an average rate of 30 leases…
Read More5 Tips For Converting Phone Calls to Walk-Ins.
Prior to picking up the phone, a prospect has most likely researched your community online and has determined it is a viable option for their next apartment home. So why do some leasing agents struggle to convert over 50% of their phone calls into walk-ins? A decade ago, people drove past your property and called…
Read MoreCase Study. April 2013 Student Property
PROPERTY OVERVIEW: The subject property was built in 1967 as a college dormitory and converted to “by the bed” student housing in the late 1980s. The property was located in an extremely saturated market and was unable to put together a strong marketing push, due to an agreement all apartment communities in the area had…
Read MoreCLASS Reports From the Frontlines. 2013 By-the-Bed Student Property Leasing Trends by Kristi McMillin
CLASS has spent the past month leasing a by-the-bed student property at Texas A&M University. In a saturated market it is extremely important to quickly identify emerging trends in order to capitalize on market share. By gauging these trends and tweaking our sales process, the property is almost ten percent ahead of last year’s pre-leasing…
Read MoreMultifamily Insurance Marketplace Update
CLASS is pleased to have guest blogger Michael Shadeed of Franklin Street Insurance Services provide us with an insurance marketplace update. “As apartment owners, you are part of one of the most volatile insurance marketplaces in the country, with coverage options and pricing continuously in flux. I understand that most owners view the insurance premium…
Read MoreMultifamily Leasing Case Study: Rehab Property
PROPERTY OVERVIEW: The subject was a distressed property located outside of Cincinnati, Ohio. The property had a terrible reputation for crime and gang activity and was poorly managed. The asset was acquired by a local company that invested a significant amount of capital for both an interior and exterior renovation. The property underwent a name…
Read MoreAPARTMENT LEASING TIPS AND STRATEGIES: DON’T STOP THE CRAIGSLIST ADS! BY KRISTI MCMILLIN
Working for an apartment leasing company requires constant market research. While I was browsing an industry website this morning I stumbled upon an article detailing how prospects shop around for new apartments. The article was great until I read the header titled “Get Off Craigslist.” My jaw dropped, but I kept reading. The…
Read MoreWhen It Comes To Tracking Apartment Marketing, Get The Specific Source! By Justin Coleman
Drive-by. Online. Property Website. If any of these three items above are currently listed as options for your traffic sources, guess what? You are not accurately tracking your traffic and could be throwing your marketing dollars out the window! I’d be willing to bet that all three of these are currently listed as…
Read MoreRESIDENT REVIEWS: WHO’S LOOKING AT THEM, ANYWAY? BY KRISTI MCMILLIN
I’m the type of person who does plenty of research before purchasing anything–even a pair of shoes. I want to know who else has bought them, if they’re comfortable, if they run large or small, if they’re good quality, etc. I don’t spend as much time on the website that describes the shoes. Why would…
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