3 Ways to Use Vine and Instagram at Your Property

As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool.  With the recent launch of Twitter’s new Vine App and Instagram’s new video format,…

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Summer 2013 Results

RESULTS: JUNE CLASS B LEASE-UP   PROPERTY OVERVIEW: The subject property was a 60 unit class B building that had recently undergone a rehab and name change.  The property was struggling to generate qualified traffic and had high staff turn-over.  CLASS was brought in to help accelerate the leasing activity.  Prior to the arrival of…

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Apartment Amenities…What Do Residents Use? By Justin Coleman

  In April, Lindsay Machak with Multifamily Executive ran an article about the top five most underutilized amenities at apartment communities. Three top executives in the industry contributed their feedback about these amenities and whether or not they were deemed underutilized. The five amenities listed were: Racquetball Courts; Volleyball Courts; Theater Rooms; Clubhouses; Putting Greens.…

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THINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY

CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing.  We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…

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CLASS Leasing Case Study: Mid-Atlantic Class B Property

PROPERTY OVERVIEW: The subject property was struggling to generate and close on qualified traffic.  Prior to the arrival of CLASS, the property had secured 10 move-ins in a 90 day period.  The property was sitting at 75% occupancy with rents averaging $787.00/unit.  The owner enlisted the help of CLASS in order to increase the occupancy.…

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Can Cause Marketing Work In Multifamily?

For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative.  Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing.  Coke also just released a very cool video campaign based on cause…

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Apartment Application Of The Week by Justin Coleman

  This is a great app for your smart phone that can really be of assistance for not only leasing agents, but also for prospects. The app is called RoomScan and was created by Locometric.  RoomScan allows you to measure the dimensions of a room by simply holding your phone up to each of the walls in the…

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