Posts by Danny Soule
Creating Unique Ancillary income
Consumers want a customized product experience, but how can Multifamily operators provide it outside of offering a different unit type or accent wall? Sometimes to generate ideas, it helps to look outside of the industry for inspiration. Enter New York’s La Guardia Airport. On a recent flight to New York, I was blown…
Read MoreGet Creative on Amenities for Today’s Digital Student By Matthew Sheasby
CLASS would like to welcome guest blogger Matthew Sheasby, Executive Director of Campus Tech Support to weigh in on how you should be thinking about amenities for today’s digital student. Thanks for sharing your expertise, Matthew! “In paying homage to an old Oldsmobile advertising campaign and to Kevin Cronin from REO Speedwagon, this is not…
Read MoreCLASS A SISTER PROPERTY LEASE-UP BY KRISTI MCMILLIN
RESULTS: CLASS A LEASE-UP PROPERTY OVERVIEW: The focus of this case study is on two Class A sister properties with units totaling 444. The properties were dealing with constant turnover while struggling to secure new leases. CLASS was brought in to help accelerate the leasing activity and mitigate the effects of deficient renewals. Prior to…
Read MoreApartment Leasing Tip Of The Day By Justin Coleman
Completing a prospect guest card is a very important process and there are many essential pieces of information that should be obtained each and every time. Without a doubt, the most important information to gather is the prospect’s name and phone number. Without these two items we have no clue how to address the prospect or where…
Read MoreWhat You Can Learn From a Gum Commercial By Kristi McMillin
Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away from the redundant…
Read MoreResponding to a Negative Facebook Post
Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a negative comment on Facebook? The…
Read MoreClass A New Construction Case Study By Justin Coleman
RESULTS: JULY CLASS A NEW CONSTRUCTION PROPERTY OVERVIEW: The subject property was a 132 unit class A community that began pre-leasing in early March for move-ins beginning in May. The property was struggling to generate qualified traffic and was having problems overcoming the price objection with the traffic that was qualified. CLASS was…
Read MoreJuly Class B Acquisition By Justin Coleman
RESULTS: JULY CLASS B ACQUISITION PROPERTY OVERVIEW: The subject property was a 514 unit class B community that had been recently purchased. The property was struggling to generate qualified traffic, had high staff turn-over and did not have a great reputation. CLASS was brought in to help accelerate the leasing activity. Prior to…
Read MoreApartment Residents Complaining? Here’s The Top Ten Things They’re Saying: By Justin Coleman
A few weeks ago Multifamily Insiders, via J Turner Research, released the top 10 apartment resident complaints. The information was tabulated from over 10,000 apartment customer satisfaction surveys completed over the course of the past two years from various communities throughout the country. Here are the top 10 complaints from the study: 1. Rental…
Read MoreAn Apartment Shopping Experience by Kristi McMillin
The Secret to Leasing isn’t a Secret This past weekend I scoured the Atlanta area looking for an apartment for myself. After leasing to other people for a couple years I was looking forward to sitting back and having someone sell to me for once! However, what I experienced was extremely discouraging. Not one…
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