Posts by Danny Soule
Craigslist Changes It’s Rules: by Justin Williams
Craigslist has recently made adjustments to their site which have some apartment communities upset. Agents are no longer allowed to post “enhanced listings” which some feel will have major implications to the amount of traffic they can drive in. RELAX. While the changes will surely force the advertiser to adjust their methods, the overall effectiveness…
Read MorePreparing for Leasing Appointments By Kristi McMillin
After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the phone…
Read MoreCustomer Service Trumps Amenities by Justin Coleman
With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult. For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…
Read MoreGet More Out Of Your Leasing Team!
We are all aware of the enormous amounts of time and money spent on recruiting, hiring and training our onsite teams. But are you tracking their results after they begin leasing and comparing them to documented characteristics and data from the hiring process? Here are 4 tools that can help you get more from your…
Read MoreCHANGE IN MANAGEMENT: CLASS A LEASE-UP BY KRISTI MCMILLIN
RESULTS: CLASS A LEASE-UP PROPERTY OVERVIEW: The focus of this case study is a class A property with units totaling around 280. The property recently underwent a management change and was struggling to overcome a reputation objection. CLASS was brought in to increase the leasing activity while also stabilizing the leasing process in general. Prior…
Read MoreApartment Leasing Tip: Effective Follow-Up By Justin Coleman
When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community. They may be the type of consumer that truly does their research before they make any financial decisions, they might…
Read MoreGAINING A COMPETITIVE ADVANTAGE BY KRISTI MCMILLIN
Amazon CEO Jeff Bezos, a consistent leader of innovation, recently divulged to 60 Minutes that the company was in the process of developing a drone delivery system. This would allow packages under 5 pounds to be delivered to the purchaser’s doorstep by an “octocopter” in under 30 minutes. The idea, known as Amazon Prime Air,…
Read MoreApartment Marketing Tip: Keeping Up With Craigslist By Justin Coleman
If you have not already figured out, Craigslist has recently dismantled the ability for an individual posting on Craigslist to copy and paste an HTML ad into the body of a posting. Ultimately this was probably done to further discourage posters from creating numerous ads and just posting constantly with various pre-made HTML ads. In…
Read MoreCLASS B CASE STUDY BY KRISTI MCMILLIN
RESULTS: CLASS B LEASE-UP PROPERTY OVERVIEW: The focus of this case study is a class B property with units totaling around 130. The property was struggling to secure new leases and reach an occupancy of 90% . Having utilized CLASS’ services on other properties in the past, the owners brought in CLASS to increase the leasing…
Read MoreTHE WORK DOESN’T END AFTER A SUCCESSFUL IPO BY KRISTI MCMILLIN
Earlier this month, Twitter made it’s flawless debut on the NYSE. But with a successful IPO comes a new challenge. With almost a third of its users between the ages of 18-29, the social media site must now figure out a way to reach and engage a broader audience. However, the job doesn’t stop…
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