Saying Sorry Is Easier Said Than Done

Last week as I was heading to the airport to catch a flight from Mobile to Atlanta, my phone buzzed with a text alert from Delta. I knew what it was before even opening the message– a flight delay. Thirty minutes later, along came another text informing me of a second delay. In the airline…

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4 Ways To Utilize Snapchat At Your Apartment Community

  When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones.  Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter.  In fact…

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How to Handle Unhappy Residents

It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence.  This is no time to panic. While there may be no…

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Smoke Free Community: Good or Bad Idea?

There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…

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Customer Service Trumps Amenities by Justin Coleman

With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult.  For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off of their feet to secure leases.…

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Apartment Residents Complaining? Here’s The Top Ten Things They’re Saying: By Justin Coleman

  A few weeks ago Multifamily Insiders, via J Turner Research, released the top 10 apartment resident complaints.  The information was tabulated from over 10,000 apartment customer satisfaction surveys completed over the course of the past two years from various communities throughout the country. Here are the top 10 complaints from the study: 1. Rental…

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THINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY

CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing.  We would like to thank Michael for his great insight into the features and amenities that truly ad value for Student Housing developers. THINK BEYOND THE…

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Can Cause Marketing Work In Multifamily?

For today’s consumer, there is purpose behind a purchase. If you watched The Masters last month, you may have noticed ExxonMobil’s campaign for their National Math and Science Initiative.  Rather than promoting their product, ExxonMobil utilized a marketing technique known as Cause Marketing.  Coke also just released a very cool video campaign based on cause…

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