1. Low Marketing Budget? Go The Guerrilla Route

    Guerrilla Marketing is often times a loosely used phrase and by loosely used, I mean that many people use the phrase having no clue as to what exactly it means. Wikipedia defines Guerrilla Marketing as, "...an unconventional system of promotions that relies on time, energy and imagination rather tha…Read More

  2. First Impressions: Don’t Blow It!

    It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed. With every new encou…Read More

  3. The Model: More Than Just A Staged Apartment

    A well-furnished apartment is an essential part of the marketing program for apartment communities and the great thing about an attractive model is that it expresses a lifestyle that cannot be verbalized. A model apartment could be the missing piece to any communities lease up puzzle, but there are …Read More

  4. Price Objection

    "In a recent Apartments.com national survey, 48.3% of residents said that their most important search criteria is the cost of rent. This does not mean it is their most important evaluation criteria or that apartment selection is price-driven. This is a common misunderstanding you can't afford for an…Read More

  5. What Apartment Renters Want

    In the apartment industry it is every single person's duty, from the apartment developers all the way down to the maintenance workers, to figure out what the renters want. Apartment living is overall a very transient lifestyle and very rarely will you meet someone that has lived in the same apartmen…Read More

  6. Apartment Leasing With Pride

    I was just recently in Dallas for a start-up at a property and spent the latter part of the afternoon shopping a couple of apartment communities.  For the sake of this blog and confidentiality, I will call the properties "property X" and "property Y." Property X was a very luxurious property that …Read More

  7. Apartment Leasing: The Right Way

    As a leasing specialist you are the first contact for nearly every prospect that walks through the leasing office doors. It is important to be on your game with every single prospect, because there's no second chance at making a first impression. With this in mind really concentrate and make a push …Read More

  8. Unique Way Of Engaging Your Online Traffic

    With a majority of apartment communities claiming their number one traffic source from ILS's and other property specific websites, it's very beneficial for communities to do everything possible to capture the highest percentage of these viewers.  Often times there is no real way for a property to k…Read More

  9. The power of Social Proof

    Social Proof is defined as a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as ap…Read More