Posts Tagged ‘Marketing Ideas’
Apartment Lease-up Case Study
Property overview: New construction class A property in an extremely saturated Jacksonville FL. market. The property was located in a less then desirable location which led to under qualified traffic. A majority of the prospects that toured were looking for a price point well below the asking rents for the community. For the past 90…
Read MoreSpeed Roommating
If you are like me, when you first read the words paired together for the title of this blog, you probably did a double take as the word after “speed” was not “dating.” Also if you are just like me, the combination of these two words paired together made you click on, in this case,…
Read MoreLet’s get personal
We live in a world of mass marketing. With the constant flow of information that we provide social networks and websites about our likes, shopping habits and contact information, we have become easy targets for marketers. But lost in the e-blasts and banner ads are the personal touches that truly build relationships. And it is…
Read MoreShowMyProperty.tv
For any apartment community out there, having a video made to show the features and benefits of the property is a must have in the marketing repertoire. A high quality video can definitely be the difference between a potential prospect coming to tour your community and leasing, or just continuing to scroll their mouse right on to…
Read MoreLooking To Boost Leasing Numbers and Resident Retention?
It’s often difficult to run some sort of incentive for incoming prospects without having current residents feeling like they were left out, or upset that they are not able to reap the benefits of leasing an apartment now. It is almost guaranteed to happen where a new prospect will move in who received a move-in concession, they…
Read MoreHow Should A Facebook Page Be Used For An Apartment Community?
I have written a few blogs about general ideas on how to use a Facebook Page for an apartment community. First off let me start by saying that I cannot harp on the fact enough that a Faceboook Page is only as useful as you make it. If a property page is created and you think that…
Read MoreRentMineOnline
When we are often times beginning leasing at a community and determining what marketing has been implemented to this point to know what direction we would like to go, we always make sure to touch on the topic of resident referral. Resident referral is a great place to start for any community looking to bolster…
Read More15 Holiday Ideas For Apartment Communities
This is typically the time of the year that many apartment communities begin to count their losses and plan on having a “slow leasing” season. Less outreach marketing is usually executed, because it is viewed as being done for nothing and fewer resident events are planned to work towards resident referrals, since no one is…
Read MoreFacebook Page Tips
There are constantly many ideas and articles being tossed around in regards to designing the perfect Facebook Page for an apartment community and what exactly that entails, or if there really is such a thing. Facebook, being a social media website, or I should see “THE” social media website, is only beneficial if it is…
Read MoreApartment Leasing And Locators
If you are currently in an city where locators are predominantly used by prospects, then it is in your best interest to establish a strong relationship with as many locators as possible. Locators are looking to accomplish two things: they want to find the ideal apartment for these prospects based upon the prospect’s interests and price…
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