Posts Tagged ‘leasing tips’
Small Leasing Tip to Overcome Big Objections By Justin Coleman
As a leasing agent, sometimes the most difficult task to accomplish is overcoming prospects’ objections. Leasing agents typically know exactly what features in their apartments will draw a negative comment, but not all agents will have a solution prepared when those objections are vocalized. Many leasing agents simply hope and pray a prospect does not bring…
Read MoreShop Your Comps! By Danny Soule
A decade ago, a typical prospect started their apartment search a few weeks before their lease ended. They would grab an apartment guide, drive by some properties, narrow down a few to choose from and ultimately shop 2-3 communities before making a decision. Today’s renter has many additional apartment search tools at their disposal, resulting…
Read MoreCommunication is Key By Kristi McMillin
Before making the final decision on my current apartment I did what any normal renter would do—I took a look at ApartmentRatings.com. As someone in the Multifamily industry I know how reviews work. There will always be harsh, negative posts and unabashedly positive posts you’re almost convinced the onsite staff wrote themselves. However, while scouring…
Read MoreWhy Your Residents Are Leaving | CLASS Leasing Services
With our years of unrivaled experience helping increase occupancy for our clients and their properties, CLASS has become a sought after resource and partner for apartment operators and those in need of leasing services. When you get great residents in your property, you want to keep them as long as possible! Unfortunately, resident turnover happens –…
Read MoreThe Power of a Checklist By Kristi McMillin
As simple as the concept may seem checklists are utilized in some of the most complex and respected industries in the world. From surgeons to pilots to lawyers, checklists have been shown to greatly reduce mistakes and increase proficiency. In any profession or process, breakdown can occur if tasks get too complicated, rushed or are…
Read MoreMaking the Most of Apartment Photos By Kristi McMillin
Of the two photos above, which one are you drawn to? As a prospect, which one would prompt you to pick up the phone or visit the leasing office? More than likely its photo #2 and it’s not a difficult choice to see why. The second photo is visually appealing to the eye and allows…
Read MoreApartment Leasing: How To Know How To Close Your Prospect By: Justin Coleman
For those of you who deal with leasing in any capacity in the Multifamily Industry and have not realized it yet…surprise! You are a salesperson! It is always comical to me when I will be with a training class and an attendee will tell me that they hate dealing with sales people. This person will either…
Read MoreCLASS Response to $60,000 Fair Housing Penalty By Kristi McMillin
Recently I came across an article about a Fair Housing lawsuit brought about in Massachusetts. The condensed version of the story is that a woman was looking for an apartment and the leasing agent asked where she was from. The woman answered the question and the visit continued. However, this woman apparently did not appreciate…
Read MoreWhen The Power Goes Out! Leasing Tips….
I was recently in Baltimore MD and had a few minutes to spare before flying home to Atlanta. So I decided to swing in and shop a brand new class A property near the airport. While the property was nothing short of impressive, here are a few tips for the leasing agent that showed me…
Read MoreTraining Tip: Focus on Role-Playing By Kristi McMillin
Think back to the last time you shopped an apartment community. At the end of your tour, did the leasing agent try to close the sale or merely give you an application and let you walk out the door? I’m willing to bet it was the latter. There may be a few different factors that…
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