Posts Tagged ‘leasing tips’
Don’t Lose Your Prospects: Applying Behavioral Economics to Leasing
Are leasing agents salespeople or customer service representatives? If you ask someone who knows the ins and outs of the industry they would say that truly great leasing agents are both. An excellent leasing professional needs exceptional sales skills to close the deal, but then be able to transition to a customer service representative who…
Read MoreWhy is the NBA Advertising on HGTV?
The last place you would expect to see a commercial for the National Basketball Association would be during Nick at Nite on Nickelodeon or during an episode of House Hunters on HGTV. However, according to Ad Age, the NBA will begin advertising on these television channels as part of a new strategy to attract more…
Read More3 Helpful Tools To Implement At Your Apartment Community
In working at communities all across the country, we are constantly on the lookout when it comes to finding new and creative leasing tools that can be implemented. Not all tools that work in one market are necessarily guaranteed to work in every market, so this is a continuous trial by fire process and oftentimes the…
Read More4 Ways To Utilize Snapchat At Your Apartment Community
When it comes to connecting with your residents and prospects, you as a member of the leasing office need to be exploring as many avenues as possible to use to your advantage, especially the free ones. Do not make the mistake of thinking that prospects and residents only use Facebook and Twitter. In fact…
Read MoreGetting Comfortable with ‘No’
“Are you comfortable hearing the word ‘no’?” This is a question often asked during the leasing agent interview process and while most interviewees say they’re exceedingly comfortable with rejection, the reality is that few are. With the industry’s average closing ratio hovering around 30% one can only assume that leasing agents are in fact scared…
Read MoreHow to Handle Unhappy Residents
It can happen at a moment’s notice: Your leasing agent is sitting with a prospect, hopefully describing all the great benefits of living at your community, when an unhappy resident bursts into the leasing office to frantically express their distaste for some recent occurrence. This is no time to panic. While there may be no…
Read MoreUtilizing SWOT Analysis
In the fast-paced environment that is the multifamily industry, it can be easy to get caught up in the day-to-day activities of the office and forget the big picture. However, it’s important to take a step back once in a while to make sure your property is on the right track and making progress with…
Read MoreCommunication is Key
Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it is very easy to have a fracture in the…
Read MoreSmoke Free Community: Good or Bad Idea?
There are some standard questions you get while leasing in a community such as: What is the price? Are you pet friendly? What is the noise like? But one new question that is starting to become more and more common is “do you allow smoking?” For the longest time the answer to this question is…
Read MoreNo Upgrades? No Problem!
When your community isn’t upgrading and it seems like all your competitors are it can be easy to lose excitement about leasing. However, selling apartments that aren’t upgraded isn’t the kiss of death for your community. Here are some ways to combat the objection: You’ve already identified your competitor’s advantage so now you must find…
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